Digital Sales Manager

Cumulus Media • Wilmington, NC

50d

About The Position

CUMULUS MEDIA | Wilmington, NC and Myrtle Beach, SC cluster has an immediate opening for a full time Digital Sales Manager. The ideal candidate will develop and implement effective digital strategies to exceed the digital budget. The Digital Sales Manager will support a team of local sellers in Wilmington and Myrtle Beach in maximizing digital revenue growth. You will provide ongoing strategy, product support, and digital education to improve sales team knowledge and confidence in presenting digital solutions. You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings. This is a leadership position and will be responsible for collaboratively working with the cluster's overall sales leadership and coaching fellow sales team members on selling our suite of digital products. Our vast digital media services include: Contextual (Content/Keywords), Behavioral Retargeting, Native Content, Digital DNA, Video Pre/Mid/Post-roll, YouTube Video, Facebook Video, Social Display, Geo-Fencing, Addressable Geo-Fencing, Mobile Conversion Zones, Event Targeting, Site Retargeting, Connected TV, OTT, E-Mail Services, Precision Audio, Digital-Out-of-Home (DOOH), Pay-Per-Click, SEO, SEM, Custom Landing Pages, Responsive Websites, Campaign Management, E-Commerce, and more.

Requirements

• 5+ years of digital sales, marketing, or advertising experience preferred, broadcast industry exposure a plus
• Experience selling and managing digital marketing solutions for local and regional advertisers
• Experience with leading digital platforms
• Experience developing effective digital marketing strategies to accomplish advertiser goals
• Solid understanding of the entire business-to-business sales process: pipelines, lead/revenue generation, successful closing processes, cross platform solutions, etc.
• Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully
• Time management and organizational skills, with high attention to detail
• Excellent analytical and problem-solving skills
• Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally
• Bachelor's degree in marketing, Integrated Media, Business, Digital Marketing, Communications, or closely related field is preferred.
• Ability to develop, demonstrate and train people in all digital products and sales strategies
• Demonstrate knowledge of selling digital products and how they work in tandem with radio assets
• Creative thinker and problem solver
• Highly organized with ability to support multiple ad buys at the same time
• Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally.
• Comfortable presenting to a diversified array of prospects/clients
• Proficiency in Microsoft 365 Suite: Demonstrated expertise in Microsoft PowerPoint, Excel, and Word and ability to create and manage spreadsheets, presentations, and documents
• Capability to design professional presentations in PowerPoint

Nice To Haves

• IAB Certification (preferred)
• Google Certification

Responsibilities

• Resident expert in all digital products offered by Cumulus
• Responsible for implementing effective digital sales strategies to achieve digital revenue budget
• Collaborate with local management to establish digital priorities and expectations for local sales team
• Support sales staff by participating in client meetings
• Assist in closing strategic, high-priority digital sales agreements
• Provide ongoing digital education through coaching and training
• Become a subject-matter expert of Company digital marketing/advertising platforms and offerings
• Step up as an effective external consultant and internal trainer on CUMULUS' digital tactics, benefits, and trends
• Own the end-to-end local digital operations process to support new business development, effective fulfillment and campaign management, and client renewals
• Collaborate daily - maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders
• Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team
• Provide a deep understanding of markets, customers, and competitors to target needs and drive sales
• Provide sales teams the training, planning tools, and support to reach established revenue goals
• Conduct market research on trends and competitors, as well as regular customer analysis
• Travel between the markets is required

Benefits

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Broadcasting and Content Providers
• Number of Employees: 1,001-5,000 employees