Digital Sales Lead (QSR)

Townsquare Ignite • Charlotte, NC

29d

About The Position

Digital Sales Lead (QSR) – Townsquare Ignite This is an in-field digital media sales position requiring expertise in QSR and a focus on business development and account growth. About Townsquare Ignite: Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media. Our Competitive Advantage: First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources. Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP). Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps. Massive Reach: We have access to over 250 billion impressions per day. Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service. Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions. Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns. The Digital Sales Lead (QSR) Opportunity: Townsquare Ignite is seeking a Digital Sales Lead with a deep understanding of the Quick Service Restaurant (QSR) industry to deliver tailored, results-driven strategies to meet the unique needs of QSR businesses, helping them achieve their marketing objectives and maximize ROI. You will provide full-funnel digital marketing solutions, cultivating new business while growing existing client relationships.

Requirements

• 3+ years of digital sales experience, with a proven track record of success in the QSR industry or selling digital marketing solutions to QSR clients.
• Strong expertise in digital marketing solutions, including programmatic, social, and paid search, with a focus on achieving results and driving revenue.
• A consultative sales approach with excellent communication skills and the ability to build strong, long-lasting client relationships.
• Superior presentation, interpersonal & communications skills.
• Proficient with the full Microsoft suite.
• BA/BS degree (preferred).
• Valid driver’s license, auto insurance, and reliable vehicle (required).

Responsibilities

• New Business Development
• Identify and pursue new business opportunities within the QSR industry, leveraging your expertise to craft tailored digital marketing strategies.
• Build strong relationships with QSR brands, franchises, and local businesses, acting as a trusted marketing partner to solve complex challenges.
• Deliver compelling sales presentations, both virtually and in-person, showcasing how Ignite’s solutions can solve specific QSR business challenges.
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.
• Account Management & Growth
• Build and nurture long-term relationships with QSR clients, acting as a trusted advisor to meet their unique marketing needs.
• Provide ongoing consultation and strategic guidance, optimizing campaigns to ensure continued growth and maximum ROI for clients.
• Analyze performance reports and provide strategic recommendations to optimize campaigns and drive incremental growth for clients.
• Industry Expertise & Execution
• Stay ahead of QSR industry trends and digital marketing advancements to inform client strategies and maintain subject matter expertise.
• Collaborate with internal teams, including creative and analytics, to ensure flawless campaign execution and client satisfaction.
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

Benefits

• Competitive base plus UNCAPPED commission plan
• 3 Weeks PTO
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K)
• World Class training opportunities and client solutions, including access to our own DMP
• Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees