Digital Sales Coordinator - Wanf

Gray Media•Atlanta, GA

19d

About The Position

WANF, the Gray-owned Independent station in Atlanta, GA, is seeking a Digital Sales Coordinator to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Coordinator must have knowledge of digital marketing, including social media, audience targeting, OTT, and mobile and video marketing strategies. The position reports to the Sales Management team.

Requirements

Must have high organizational skills and be willing to take initiative
Must be able to prioritize, multitask, and perform in a high-paced environment
Strong communication and listening skills
Proficient in Microsoft Office, Excel, and PowerPoint
Detail-oriented

Responsibilities

Digital order entry with a high level of accuracy.
Request, update, and monitor digital creative scheduling on all campaigns.
Execute campaigns and creative development for all digital advertising
Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
Monitor digital campaigns' pacing and effectiveness to ensure campaign delivery.
Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
Manage and communicate inventory sell-through percentages and avails to staff
Work as a liaison with 3rd-party vendors
Reconcile / audit 3rd party billing
Works closely and communicates with the Account Executives
Other duties as assigned by DSM and/or LSM.