Nexstar Media Group-posted 2 months ago
Augusta, GA
5,001-10,000 employees
Broadcasting and Content Providers

The Digital Sales Coordinator and Content Specialist is a dual-purpose role that is responsible for managing key tasks across ad operations, creative development, and internal collaboration. They perform many of the duties, including trafficking digital orders, pulling weekly Inventory and Pacing Reports, analyzing and creating monthly Analytics Reports alongside team members. This position also includes developing creative strategies for our clientele, which involves the planning and execution of digital marketing campaigns across an array of industries. Attendance at pre-onboarding planning, creative, and campaign strategy meetings is required as needed. As the Content Specialist, you are responsible for assisting in content creation that is to be used in a digital capacity (e.g. social media). Coordination with team members to set up shoot dates, should it be required, and film and edit possible videos based on the client's requests.

  • Pulling weekly Inventory and Pacing Reports
  • Trafficking digital advertising orders
  • Analyzing and creating monthly Analytics Reports with team collaboration
  • Developing creative strategies tailored to client needs
  • Planning and executing digital marketing campaigns across various industries
  • Attending pre-onboarding, creative, and campaign strategy meetings as needed
  • Working closely with internal teams to ensure smooth campaign execution
  • Sharing insights and performance data to optimize future campaigns
  • Supporting the development of visual and multimedia assets
  • Ensuring content aligns with brand guidelines and campaign strategy
  • Assisting in the creation of digital content, especially for social media platforms
  • Coordinating with team members to schedule and organize content shoots
  • Filming and editing videos based on client specifications and campaign goals
  • Bachelor's Degree in Marketing, PR, Communications, Advertising, Business, or a related field
  • Attention to detail with a high standard of accuracy
  • Ability to adapt to a fast-paced landscape
  • Ability to think creatively and work cross-functionally within the job scope
  • Analytical mindset with the ability to interpret data and draw actionable insights
  • Software Knowledge: Microsoft Office Applications (Outlook, Excel, PowerPoint, Word), and Adobe Creative suite
  • Capture and edit video content for social media platforms (Instagram, TikTok, YouTube, etc.)
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