Digital & Radio Content Leader - Utica

Townsquare Media•Utica, NY

10d•$60,000 - $65,000•Onsite

About The Position

Digital & Radio Content Leader – WFRG & WLZW This is a full-time, in-office opportunity. Take Your Content Leadership Career to the Next Level: Are you a visionary content leader with a passion for building brands, growing audiences, and developing high-performing talent? At Townsquare Media Group, we’re looking for a dynamic Digital & Radio Content Leader who thrives at the intersection of on-air creativity, digital storytelling, and team leadership . This full-time, in-office role, is perfect for a dynamic, ambitious, and proven talent with experience in radio and digital content. We’re looking for a true 360-degree creator —someone who can entertain, inform, and inspire across radio, digital, social, and live events—while driving audience growth and revenue impact. You’ll work closely with a collaborative local team and have the opportunity to grow with a digital-first media company built on strong local brands. This position reports to the Director of Content and holds full brand ownership of one station, including on-air performance and digital content creation. Why Townsquare Media? Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets—including trusted Utica/Rome stations. We combine the power of local media with best-in-class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing. What You’ll Do: As the Digital & Radio Content Leader for WFRG & WLZW, you’ll be responsible for driving the vision, performance, and growth of the brand across on-air, digital, social, and live experiences . This is a hands-on leadership role where you will:

Requirements

5+ years of full-time radio experience
Demonstrated leadership ability with a track record of building successful brands or teams
Proven, measurable success in audience growth and digital content performance
Strong understanding of FCC rules and regulations
Excellent written, verbal, and public speaking skills
Comfort interacting with listeners, clients, and community partners in public settings
Strong organizational, problem-solving, and prioritization skills
Ability to multitask, meet deadlines, and perform under pressure
Technical proficiency operating control boards, remote broadcast equipment, and related production tools
High School Diploma (required)
Valid driver's license, auto insurance, and vehicle (required)

Responsibilities

Provide vision, leadership, and day-to-day management for one station brand
Perform an engaging, entertaining daily on-air show
Write and publish a minimum of two original articles per weekday air shift on the station website
Collaborate with the Director of Content on initiatives to elevate brand quality, programming, and events
Partner with the Market President and leadership team to build and maintain a positive, professional, high-performing culture
Conduct regular strategy and coaching sessions with air talent, along with brainstorming sessions involving programming, leadership, and sales teams
Work closely with sales leadership to generate revenue through programming, features, promotions, endorsements, digital platforms, and events
Recruit, develop, and retain top on-air and digital talent
Engage audiences daily across the station website, mobile app, and social media platforms including Facebook, X (Twitter), and Instagram
Integrate digital and social content seamlessly into on-air programming
Represent the station at live events, promotions, and partner appearances
Communicate clearly and effectively across departments and with key stakeholders