Digital Promotions Coordinator

Wegmans • Rochester, NY

279d • $70,000 - $85,000

About The Position

The Digital Promotions Coordinator supports the execution of digital programs, ensuring alignment with marketing strategies and business objectives. This role collaborates with internal teams to implement promotional campaigns, monitor performance, and provide insights on customer engagement. Additionally, you'll assist in evaluating digital promotion effectiveness, identifying opportunities for improvement and staying informed on industry trends to support innovation.

Requirements

• 2 or more years of analytical experience in a related field
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Ability to manage multiple tasks and meet deadlines
• Strong communication and teamwork skills
• Ability to quickly build credibility, influence, and make recommendations with leadership and/or across business units
• Ability to handle pressure in a multi-tasked and fast paced environment, nimble to changing priorities
• Detailed and critical thinker
• Demonstrated technical knowledge on the latest digital media, online behaviors, and trends

Nice To Haves

• Marketing Communications, Merchandising Support or Merchandising experience
• Proficiency in digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software
• Enthusiasm for and knowledge of relevant products and services
• Bachelor's degree in a related field

Responsibilities

• Assist in the execution of digital promotions, ensuring alignment with Marketing strategies
• Analyze engagement data to uncover insights that drive decision making and enhance promotional impact
• Collaborate with cross-functional teams, including Marketing and Merchandising
• Monitor and assess digital engagement trends, identifying opportunities to refine and improve promotions
• Contribute to continuous improvement efforts by assisting in testing new promotional strategies
• Provide operational support, ensuring seamless execution of digital promotions
• Assist in developing reports and presentations to communicate key findings and recommendations to stakeholders
• Establish key performance indicators for digital promotions and regularly report on progress to stakeholders
• Stay ahead of emerging digital marketing trends, tools, and technologies

Benefits

• Opportunities to grow
• Flexible scheduling
• Incredible benefits
• Experience of working for a reputable company

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Warehousing and Storage
• Education Level: Bachelor's degree