Digital Product Specialist

About the position

Manages sales, digital product sales, and sales support activities related to an assigned product or product line, delivering and service to maximize revenues and profitability, especially in relation to competitor products. Conducts comparative analysis against competitors and provides strategic planning of product direction and features.

Responsibilities

• Oversee the assigned product or product line to maximize financial performance in alignment with senior management goals.
• Monitor product performance against competitors and stay informed on industry trends and new product developments.
• Strengthen customer relationships by working closely with Outside Sales Representatives (OSRs) to identify digital needs and showcase the value of digital tools.
• Act as the subject matter expert (SME) for digital tools within the area, providing training, seminars, and ongoing support to sales teams and customers.
• Lead digital sales strategies and ensure successful adoption by tracking and achieving key adoption metrics.
• Visit job sites to engage with customers, initiate sales, and provide technical assistance and customer support.
• Develop short- and long-term strategies for the product line, including sales and profitability objectives, while continuously analyzing performance.
• Develop and deliver product presentations and training sessions for both the sales team and customers to enhance knowledge and engagement.
• Analyze consumer trends, channel dynamics, and competitive strategies to strengthen market positioning and maximize opportunities.
• Drive a value-added sales process, manage complex proposals, and enhance customer satisfaction by coordinating with vendors and BFS business units to ensure a seamless customer experience.
• Must be able to travel frequently by car as required for the role, ensuring timely visits to various locations to support business needs.

Requirements

• Bachelor's degree in marketing or business management or related field.
• Five (5) years product sales experience or equivalent combination of education and experience.

Nice-to-haves

• Working knowledge of business-to-business selling.
• Advanced knowledge of products or product lines.
• Strong knowledge of construction industry.
• High level of self-motivation and work independently.
• Ability to think strategically, forecast and drive sales.
• Excellent verbal and written communication skills.
• Excellent presentation, negotiating, and influencing skills.
• Ability to use tact and skill in dealing with other staff, management and vendors.
• Proficiency in Microsoft Office Suite and an enterprise resource planning (ERP) program.
• Software knowledge and experience of BuilderTrend, HighARC, and/or Houzz a plus.