Digital Product Marketing Manager

UWorld, LLC • Dallas, TX

89d

About The Position

We are seeking a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred
• 7 years of experience in a similar role leading digital marketing strategy
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred
• Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred
• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• Ability to work well within a team environment with competing priorities
• Ability to react constructively to direct feedback and constructive criticism

Responsibilities

• Oversee the production of effective email and digital marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation
• Manage the forum marketing strategy
• Create and regularly measure and report on marketing metrics
• Own assigned pieces of the UWorld marketing plan
• Recommend and edit necessary collateral to support product offerings
• Enforce UWorld brand standards
• Define an annual product marketing strategy
• Serve as the embedded product marketing specialist for assigned verticals
• Define and refine product differentiators and market positioning
• Perform comprehensive, detailed market research on target market(s), including competitive analysis
• Define buyer personas, target markets, and how buyers consume their media and make decisions
• Outline buying cycles
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition

Benefits

• Competitive Pay – based on experience.
• Paid Time Off – because work-life balance matters.
• Benefits Package – including medical, vision, dental, life, and disability insurance.
• 401(k) with 5% Employer Matching – start planning for your future!
• On-Site and Virtual Group Fitness Classes – stay active and energized.
• Supportive Work Environment – we foster a culture of growth, diversity, and inclusion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees