Digital Product Marketing Consultant

Caterpillar Inc.

86d • $110,520 - $165,840

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar Inc. is seeking a distinguished Product Marketing Consultant to oversee the strategic marketing initiatives and execution for a newly developed ERP/CRM platform based on Microsoft Dynamics 365, designed specifically for Caterpillar Dealers. This includes developing and executing go-to-market plans for our ERP/CRM platform, turning tech talk into everyday benefits, and launching campaigns that get Caterpillar dealers excited and on board. This role will be focused on creating content that’s clear and engaging to read or watch—from websites and blogs to emails and presentations. You’ll make sure everything hits the right note for both dealership leaders and engagement teams, keeping things simple and effective. This in-person position demands a high level of creativity, strong design acumen, and deep knowledge of contemporary digital product marketing. The role is hands-on, with an expectation to actively use the product and leverage a variety of tools to create engaging product marketing content that makes complex capabilities easy to understand. If you’ve got a knack for blending sharp B2B product marketing skills with the energy and creativity of consumer-focused campaigns, this role could be a great fit. We’re looking for someone who can make complex ideas simple and engaging.

Requirements

• Bachelor’s degree in marketing and/or Communications preferred.
• Extensive experience creating and executing marketing strategies focused on technical content development.
• Demonstrated success in developing product narratives, executing go-to-market strategies, and promoting the adoption of technology-based products.
• Ideal experience may include B2B marketing, go-to-market and creative agency.
• Graphic Design expertise (you must be able to write and design your own PowerPoints and one pager content).
• Sample/Portfolio work required.
• Proficiency with design tools (Adobe Creative Cloud, Figma, Keynote/PowerPoint, Office 365 Suite) and/or direct creation of marketing collateral.
• Superior writing and communication capabilities.
• Proficient in producing clear, influential copy across technical, narrative, and micro-copy formats.
• Solid foundation in marketing analytics (Google Analytics, etc.), A/B testing, and funnel optimization.
• Adept at interpreting data to inform actions and strategies.

Responsibilities

• Formulate and administer comprehensive product marketing strategies for the ERP/CRM platform.
• Effectively translate technical specifications into customer-oriented advantages and orchestrate coordinated product launch campaigns to enhance adoption among Caterpillar dealers.
• Produce persuasive, clear, and engaging communications across a spectrum of channels—including websites, blog articles, email campaigns, presentations, and more.
• Develop exemplary content designed to resonate with both dealership leadership and sales teams, upholding the highest standards of clarity and simplicity.
• Partner daily with product managers and engineers to convert product roadmaps, release notes, and technical features into clear value stories, visuals, and demos for executive and end user audiences.
• Cooperate with designers, and frequently act in a design capacity, to generate visually compelling marketing materials (slide presentations, web pages, user guides, videos, etc.).
• Regularly collect dealer insights and data to inform and refine ongoing marketing strategies.
• Conduct in-depth analyses of market dynamics, customer challenges, and competitive offerings to establish robust product positioning and differentiation.
• Prepare and deliver sophisticated presentation decks and product demonstration narratives that parallel the standards of leading consumer product launches.
• Define, monitor, and assess key performance indicators (KPIs) related to marketing initiatives (including lead generation, engagement, and conversion rates).

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees