Digital Product Manager

Outdoor Cap Company, Inc-posted 3 months ago
Bentonville, AR
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Outdoor Cap Company is seeking a Digital Product Manager to own the roadmap and development execution of all company website platforms, including associated plugins and connected web applications across the enterprise. This cross-functional role resides in our Digital Services group and sits at the intersection of marketing, design, technology, and operations to ensure our web platforms meet the needs of the business and our customers. The ideal candidate is analytical, tech-savvy, and execution-driven, with a passion for delivering best-in-class digital experiences with a product manager’s mindset.

  • Own the roadmap, performance, and experience of our websites and associated tools across B2B and B2C businesses.
  • Partner with stakeholders to prioritize and implement features that improve user experience, drive traffic, and increase conversions.
  • Oversee and manage vendor relationships with platform developers, third-party app providers, and internal teams to execute digital product initiatives.
  • Create and maintain epics, user stories, and acceptance criteria, leading sprint planning and review sessions and ensuring development efforts stay on track and on-budget.
  • Lead the scoping, development, testing, and deployment of new website features and integrations.
  • Evaluate new technologies and plugins for functionality, security, and experience enhancements.
  • Ensure a cohesive user experience across systems through thoughtful UX/UI and data flow management.
  • Collaborate closely with Marketing, Creative, Sales, Customer Experience, and IT teams to align digital initiatives with business objectives.
  • Support product launches, digital campaigns, and seasonal initiatives through timely site updates and enhancements.
  • Coordinate product content management and ensure merchandising data integrity through partnership with Digital Shelf team members.
  • Use analytics tools to monitor site performance and user behavior, identifying opportunities for A/B testing and site improvements.
  • Regularly review KPIs related to conversion, engagement, site speed, and error reporting to drive site enhancements.
  • Lead digital QA and user testing processes across all major initiatives.
  • Develop and maintain digital product documentation, project plans, and change logs.
  • Champion agile and iterative development processes across teams.
  • Ensure all deployments follow proper approval workflows and change management protocols.
  • Proven experience managing eCommerce and/or content-rich websites.
  • Deep understanding of CMS platforms (e.g., Adobe Commerce/Magento, Shopify, WordPress).
  • Familiarity with web development concepts (HTML, CSS, APIs, GA4, GTM).
  • Proficiency in project management tools such as Asana, Jira, or ClickUp.
  • Strong analytical, organizational, and prioritization skills.
  • Ability to communicate technical information clearly to non-technical stakeholders.
  • Creative problem-solving skills and a detail-oriented mindset.
  • Highly collaborative with the ability to lead cross-functional initiatives.
  • Experience leveraging AI tools to amplify work capacity and efficiency.
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