As a Digital Product Manager at Ford, you will work cross-functionally to ensure the products we build will meet and elevate our customer's experience in the service area of the Ford & Lincoln app. Through listening to customer data and feedback, you will work to define new digital products to enhance the service experience in Ford & Lincoln retail apps. Work with a team to define product artifacts (PRDs, PRFAQs, Strategy Documents) for digital products Manage product lifecycle, prioritize product backlog, collaborate with design and engineering teams, gather and analyze market and customer data. Maintain a balance between business viability, user desirability and technical feasibility while delivering software products with a team. Work hands-on with the development team to prioritize, plan, and deliver software that creates excellent user experiences. Conduct product experiments, user interviews and other validation techniques to gather customer and product insights. Analyze quantitative data to make sure it is guiding us to make the best decisions for our customers. Work with global market leaders and translation teams to ensure product-market fit. Established and active employee resource groups
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees