Digital Product Manager, CRM

Kenvue-posted 9 months ago
$141,000 - $192,000/Yr
Full-time • Senior
Summit, NJ
Chemical Manufacturing
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Kenvue is currently recruiting for a Digital Product Manager, CRM. This position reports to the Director of MarTech Platforms and is based at Summit, NJ. At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's, and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

  • Own and drive delivery of the CRM, marketing automation and digital engagement product roadmap and related services for the CRM platform, ensuring focus on business needs and establishing clear measures of success.
  • Design and deliver consumer engagement strategies, multi-channel consumer journeys, using data to segment target audiences and assess performance, capturing insight and analytics across execution.
  • Maintain and improve data management processes and accuracy.
  • Collaborate with cross-functional teams to drive digital product development and optimization.
  • Stay abreast of industry trends and emerging technologies to drive continuous innovation in CRM initiatives.
  • Collaborate with cross-functional teams to define, design, and ship new features in alignment with business demands.
  • Manage budget and spend related to technology solution and services, and perform regular financial activities like creation of PO, tracking invoices and actuals, and activities in line with internal financial cycles.
  • Participate in the business planning activities by identifying future business needs, working with business and technology leadership to gain alignment and ensure appropriate funding.
  • University/Bachelor's degree in Computer Science or Information Technology discipline is required with a Master's degree in similar or Business Administration preferred.
  • 10+ years of professional experience in digital product management.
  • Proven expertise and track record of success with Salesforce Marketing Cloud or Marketo and related digital campaign / journey management tools, including E-mail Studio, Mobile Studio, Content Builder, Journey Builder, Contact Builder, Audience Builder, Automation Studio, plus social engagement tools and third-party service integrations.
  • Develop and deliver training programs to educate users on CRM system functionalities and best practices.
  • Knowledge of privacy regulations (GDPR, CCPA etc.) and best practices related to CRM, customer data management, and loyalty program management.
  • Collaboration with strategic vendor partners supporting application delivery, Infrastructure and Operations.
  • Expertise working with others in a cross-functional, multi-geography, diverse team environment.
  • Understanding of the business impact of different solutions and ability to assess impact and communicate the trade-offs between business needs, technology requirements, timelines, costs and risks.
  • Working knowledge of SDLC, Agile, including requirements elicitation, system design, development, and validation/regulatory requirements.
  • Certifications in key processes within Digital Marketing and Integration platforms.
  • SAFe or RTE certification.
  • Certification in SFMC or equivalent.
  • Experience working in a CPG, healthcare, marketing agency or media organization.
  • Competitive Total Rewards Package.
  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!
  • Learning & Development Opportunities.
  • Employee Resource Groups.
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