Digital Product Management Summer Intern

Authentic Brands GroupNew York, NY
2d$18 - $22Onsite

About The Position

The Digital Product Management Summer (June - August) Intern will support the Digital Product team in delivering and improving ecommerce experiences across a portfolio of nine brand websites. Reporting to the Director of Digital Product, this role offers hands-on exposure to the digital product lifecycle while supporting initiatives that impact both the customer experience and business performance. This internship provides an opportunity to learn how ecommerce products are built, tested, launched, and optimized at scale. The intern will work closely with cross-functional teams including QA, development, UX design, merchandising, and project management to support research, testing, documentation, and analysis related to digital product improvements. In this role, you will help analyze ecommerce experiences across multiple brand sites, identify opportunities for improvement, support testing initiatives, and contribute to quality assurance and product documentation. Through these activities, you will gain exposure to how product teams evaluate ideas, measure impact, and continuously improve digital experiences through experimentation, data analysis, and cross-team collaboration. Expected outcomes include supporting comparative analysis across brand ecommerce sites, assisting with feature testing and QA processes, helping with A/B test setup and results analysis, and maintaining documentation that supports successful product releases.

Requirements

  • Currently enrolled university student, currently pursuing a degree in Business, Computer Science, Information Systems, Marketing, or a related field
  • Available to work up to 20 hours per week
  • Able to work onsite in our NYC office
  • Strong willingness to learn and take on new challenges
  • Comfortable working independently with guidance
  • Strong interest in digital product management and ecommerce
  • Strong organizational and communication skills with attention to detail
  • Comfort working with data and performing analysis to generate insights
  • Ability to collaborate with cross-functional teams in a fast-paced environment

Nice To Haves

  • Experience reviewing or working with design files in Figma is a plus
  • Familiarity with Agile product development processes is a plus
  • Experience using Shopify is a plus
  • Exposure to basic technical concepts such as HTML, CSS, or APIs is a plus

Responsibilities

  • Support the Digital Product team in executing initiatives that improve the ecommerce customer experience
  • Participate in Agile ceremonies such as sprint planning, backlog grooming, and standups
  • Assist with writing and refining user stories, acceptance criteria, and product requirements
  • Support the team throughout the product lifecycle of new features, from discovery through launch
  • Conduct QA testing for new features and site updates to ensure quality and usability
  • Assist with pre-launch QA, including verifying requirements, testing edge cases, and checking for regression issues
  • Support post-launch monitoring to confirm features are functioning as expected
  • Support the QA function by identifying, logging, and tracking bugs across ecommerce sites
  • Perform comparative analysis across multiple brand ecommerce sites to identify UX patterns, inconsistencies, and opportunities for improvement
  • Analyze customer feedback, site analytics, and user behavior to inform product recommendations
  • Conduct competitor research and benchmarking to support product decisions
  • Support the setup and coordination of A/B tests and assist with analyzing results
  • Help assess the impact of product changes on ecommerce performance metrics
  • Assist UX design efforts by reviewing Figma files and validating implemented experiences against design specifications
  • Contribute to documentation including SOPs, product documentation, and release notes
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