Digital Product Analyst - MarTech

Bath and Body WorksColumbus, OH
321dHybrid

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About The Position

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy. We are seeking a detail-oriented, customer-focused Product Analyst to support the development and growth of Bath & Body Works' MarTech Services Platform. This role will work closely with cross-functional teams-including marketing, technology, and analytics-to enhance digital marketing capabilities and deliver seamless, data-driven customer experiences. The Product Analyst will be responsible for supporting all phases of the product lifecycle, from ideation to delivery, ensuring business and technical requirements are met. Key responsibilities include defining product scope, gathering and analyzing data, ensuring quality assurance, and maintaining compliance with established standards. The ideal candidate has a passion for marketing technology, a strong technical understanding of digital products, and thrives in a fast-paced, collaborative environment.

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