Digital PR Specialist

Inspira Education

8d•$75,000•Remote

About The Position

We are currently seeking a creative and detail-oriented Digital PR Specialist to join our team. In this role, you will play a vital part in strengthening the online authority of our brands (Inspira Advantage, Quad Education, and Juris Education) by identifying high-quality backlink opportunities, executing personalized outreach campaigns, and building long-term relationships with publishers, bloggers, and industry professionals. Led by a team of former admissions committee officers from some of the most prestigious schools, Inspira’s mission is to democratize access to higher education across millions of deserving students in the world, so that their education and life outcomes do not get determined by a zipcode or resources of their high schools. Inspira has thus built one of the deepest benches of admissions counselors in the world who support candidates with all the aspects of their application process and help them position the best version of themselves. As we build and grow our core team, we have brought together some of the most passionate folks from the world of education, finance, non-profit, venture capital, and technology, to unlock human potential through education. We want to change the world, one student at a time. This is a remote role open to candidates anywhere in Canada or the US.

Requirements

2+ proven experience in link building and outreach (agency or in-house).
Creative thinker with the ability to design unique outreach angles, campaign ideas, and content hooks that capture attention and earn high-quality backlinks.
Strong understanding of SEO principles, especially off-page SEO and backlink acquisition.
Proficiency with SEO and outreach tools
Excellent written communication skills; ability to craft compelling, personalized outreach messages.
Strong organizational, research, and relationship-building skills.
Ability to work independently, manage multiple campaigns, and meet deadlines.
Self-motivated, adaptable, and results-driven with a focus on continuous improvement.

Nice To Haves

experience with local link building or digital PR

Responsibilities

Research and analyze competitor backlink profiles to identify high-value opportunities.
Prospect and vet websites, blogs, directories, and industry publications for relevant backlink opportunities.
Plan, draft, and execute cold email outreach campaigns to secure backlinks from relevant, high-authority domains
Conduct outreach campaigns via other platforms like LinkedIn to secure placements.
Build and maintain relationships with webmasters, bloggers, journalists, and influencers.
Monitor, audit, and report on backlink profiles using SEO tools
Ensure all acquired backlinks meet SEO best practices and comply with Google guidelines.
Track and report campaign performance, including outreach metrics, links secured, and overall SEO impact.
Collaborate with SEO and content teams to align link-building with broader marketing and growth strategies.

Benefits

Amazing people with a great vision and values
Ability to work directly with co-founders and drive impact super quickly
Your work directly impacts the lives and careers of students across the globe
100% coverage of health, vision, and dental benefits
Flexible Paid-time Off
Learning and Development Budget
Retirement Savings Plans - 401k with matching
Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans

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