Omniscient-posted 6 months ago
Full-time • Mid Level
11-50 employees

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines. We’re hiring a Digital PR Manager to own the development and execution of creative, high impact digital PR campaigns that earn high-quality brand mentions and backlinks for our clients. You’ll be responsible for the end-to-end process of developing the campaign strategy, gathering data (through market surveys and research), producing data-driven content, identifying outreach opportunities, pitching journalists and influencers, and securing coverage that supports clients’ SEO, GEO (generative engine optimization), and brand goals. You’ll work closely with organic growth strategy, editorial, and outreach teams to bring campaigns to life. You’ll be expected to take initiative, own campaign outcomes, and collaborate effectively across functions. This is the perfect role for someone experienced in executing digital PR campaigns and securing coverage, and looking for more ownership, creativity, a chance to develop deep expertise, and grow into a leader. You'll have the autonomy to shape your campaigns and the support to develop your skills, so if that kind of ownership excites you, read on.

  • Lead the day-to-day execution of digital PR campaigns across US, UK, and international markets.
  • Develop digital PR campaigns for clients to get high-quality placements and brand mentions.
  • Develop and outreach strategies, media lists, and editorial calendars in collaboration with organic growth strategy, editorial, and outreach teams.
  • Create and send personalized pitches to journalists, editors, and bloggers to secure high-quality media coverage and backlinks.
  • Collaborate with writers, editors, and designers to produce campaign assets.
  • Monitor journalist response rates and continuously optimize outreach for relevance and performance.
  • Partner with organic growth strategists to ensure digital PR campaigns align with client growth goals and priorities.
  • Coordinate with the editorial team to ensure timely development of supporting content assets.
  • Partner with the outreach team to refine messaging and angles and pitch journalists.
  • Support international campaigns by working with external PR partners or freelancers when needed.
  • Join select client calls to present digital PR ideas, share progress, and report campaign outcomes.
  • Respond to ad hoc client requests related to PR timelines, deliverables, and mention quality.
  • Track and report on campaign performance metrics, including backlinks earned, domain authority, coverage relevance, and traffic/referral lift.
  • Use tools like BuzzStream, Ahrefs, and Google Analytics to extract insights and improve campaign strategies.
  • Help identify process or skill gaps that impact campaign delivery or performance.
  • Contribute to developing internal SOPs, templates, and tools to improve efficiency.
  • Support hiring, onboarding, and training as the team expands.
  • 3–5 years of experience in Digital PR, ideally in an agency environment.
  • Track record of executing successful campaigns that drive coverage and high-quality backlinks.
  • Demonstrated success in delivering high-quality PR campaigns with measurable SEO and branding impact.
  • Experience working closely with internal and client stakeholders to bring campaigns from concept to execution.
  • Good understanding of the US and/or UK media landscape.
  • Active network of journalist and influencer contacts.
  • Ability to research and engage with journalists who care about your story.
  • Comfortable owning the end-to-end outreach process and refining messaging based on journalist feedback.
  • Excellent communication skills and executive presence in client-facing roles.
  • Detail-oriented and organized, balancing multiple campaigns while keeping timelines, deliverables, and quality in check.
  • Adaptable and action-oriented, learning quickly from what works and what doesn’t.
  • Strong collaborator who thrives in cross-functional environments.
  • Proactive, comfortable setting and achieving your own goals, and communicating what you’re working on.
  • Excited by the potential to grow into a team lead as the department scales.
  • Working knowledge of SEO fundamentals and how digital PR ties into organic growth and content strategy.
  • Health insurance - 90% of medical, dental, and vision insurance premiums paid for employees in the US.
  • 401k with employer match - We’ll match 100% of your contributions up to the first 3% of pay. Then match 50% of your contributions on the next 2% of pay.
  • Profit share - Opportunity to participate in quarterly profit share program after 1 year of employment.
  • Unlimited vacation - We trust you to take care of your work and communicate when you need time off. We recommend taking a minimum of 14 days a year.
  • Learning and development stipend - $2,000 to spend on professional development after 1 year of employment.
  • Free books program - We’ll cover the cost of a Kindle and 1 Kindle book a month.
  • Networking stipend - $50 per month to spend on coffee or lunch for professional networking.
  • 100% remote flexibility - Work from wherever you want.
  • Annual offsites - Meet and work with team members in person, usually in an interesting location.
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