Digital Platform and Engagement Operation Manager

University of California San Francisco•San Francisco, CA

3d•Onsite

About The Position

The Manager of Digital Platform and Engagement Operations is responsible for the daily operations, governance, and continuous development of UCSF Health’s internal communications platform. This role blends content operations, contributor enablement, analytics, and digital infrastructure to create a user-friendly, intuitive, and high-impact experience for employees. The UCSF Health Department of Marketing and Communications is focused on driving transformational change, sharing life-changing experiences, and fostering connections that save lives and shape the future of healthcare. This powerhouse marketing and communications team fosters sustainable growth for the organization by clearly and consistently communicating why UCSF is the best place to work and come for care. The team leads innovative, integrated, and measurable multi-channel marketing and communications initiatives to support UCSF Health’s vision and strategic priorities, creating a positive impact on its diverse internal and external constituencies. We are the translators, storytellers, and advocates, dedicated to showcasing the brilliance, compassion, and unwavering commitment that defines UCSF Health and demonstrates a positive impact on the patients, families, and communities we serve. At UCSF Health, our mission of innovative patient care, advanced technology and pioneering research is redefining what’s possible for the patients we serve – a promise we share with the professionals who make up our team. Consistently ranked among the top 10 hospitals nationwide by U.S. News & World Report – UCSF Health is committed to providing the most rewarding work experience while delivering the best care available anywhere. In an environment that allows for continuous learning and opportunities for professional growth, UCSF Health offers the ideal atmosphere in which to best use your skills and talents. UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values. In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care.

Requirements

Bachelor’s degree in communications, digital media, or related field, or equivalent experience.
Five or more years of experience managing digital platforms or employee communications tools in a complex organization.
Strong knowledge of internal communications platforms (e.g., Firstup, Poppulo, SharePoint, CMS).
Experience in onboarding, training, and managing contributor networks and governance protocols.
Familiarity with user experience principles, accessibility standards, and content governance.
Ability to tactically manage platform audiences, targeting, and content lists.
Skilled at interpreting engagement data and collaborating with peers to apply insights.
Strong attention to detail, operations mindset, and user-centered thinking.
Excellent writing, editing, and verbal communication skills.
Ability to balance multiple priorities and manage both daily operations and longer-term development needs.
The ability to work onsite in our San Francisco office at least one day a week or more as required.

Nice To Haves

Experience supporting the launch or scaling of internal communication platforms in large organizations.
Knowledge of digital accessibility standards and user-centered design best practices.
Familiarity with content archiving/refresh cycles and governance processes.
Experience serving as a primary vendor point of contact for a platform or tool.
Proven ability to collaborate with diverse stakeholders across functions and levels.

Responsibilities

Platform Operations & Program Oversight: Oversees daily operations for UCSF Health’s internal communications platform via publishing workflows, targeting, and review/approval of content submissions. Manages contributor onboarding, training, permissions, site governance, platform image libraries, graphics, and brand assets aligned to the department’s editorial strategy.
Editorial Strategy & Content Execution: Coordinates editorial scheduling and timing in collaboration with the Director.
Intranet Growth & Platform Development: Support ongoing content migration and contributor enablement following phase one launch. Builds a connected sites strategy with the Director. Serves as the primary point of contact with the platform vendor on features, troubleshooting, and roadmap.
Audience Engagement & Analytics: Manages tactical audience list setup, maintenance, and new request fulfillment within the platform (not overall audience strategy, which is owned elsewhere). Tracks content engagement, contributor activity, and adoption. Develops actionable analytics dashboards in collaboration with the Director and communications colleagues to ensure insights are actionable and context-driven.
Stakeholder & Contributor Engagement: Partners with internal stakeholders and content owners across the health system to align contributor practices and governance standards. Supports content creators with training, onboarding, and adoption of new tools.
Governance & Platform Evolution: Updates governance protocols as the platform evolves. Supports emerging needs, including new feature adoption, enhancements, and integrations with connected sites. Manages refresh/archiving workflows: act on automatic expiration triggers, engage content owners, and uphold standards for updates/removal. Carries out additional duties as assigned to support platform maturity.

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