Digital Performance Analyst

Travel & Leisure Group Ltd • Orlando, FL

436d • Hybrid

About The Position

The Digital Performance Analyst plays a crucial role in supporting the Digital Analytics & Testing team at Travel + Leisure Co. This position involves managing daily activities, collecting and analyzing data to measure the impact of digital marketing efforts, and driving online conversion through strategic business decisions. The Analyst will utilize tools like Google Analytics and A/B testing to enhance user experience across multiple websites, ensuring data quality and providing actionable insights to optimize marketing investments.

Requirements

• Bachelor's degree in marketing, Business, Statistics, Computer Science, Data Science, or related field required.
• Two (2) years of analytics or digital analytics experience required.
• Strong analytical thinking and problem-solving skills through data analysis.
• Attention to detail in metrics validation and report formatting.
• Successful organization skills and ability to execute effectively on assigned workload.
• Confident and clear communication skills, both internal and client-facing.
• Ability to function effectively under pressure and maintain professionalism.
• Self-motivated, enthusiastic, and customer-centric team player.
• SQL experience required (MSSQL, Oracle SQL, Big Query SQL).
• Experience in statistical software suites (R, Python, SAS) is a plus.
• Ability to analyze large sets of raw data and develop actionable recommendations.
• Advanced Excel skills, including formulas and pivot tables.
• Advanced MS PowerPoint skills.
• GA4 experience heavily preferred.
• One (1) year of Digital Reporting experience using visualization tools like Data Studio, Tableau, Power BI, or Domo.
• One (1) year of A/B Testing & Personalization Testing experience with tools like Adobe Target/Google Optimize, Maxymiser, or Optimizely preferred.
• One (1) year of eCommerce analytics experience required.
• One (1) year of experience working with Clickstream data in Google BigQuery or other data warehouse solutions.

Nice To Haves

• Experience in statistical software suites (R, Python, SAS).
• Experience with A/B Testing & Personalization Testing tools such as Adobe Target/Google Optimize, Maxymiser, or Optimizely.

Responsibilities

• Manage daily work activities for the Digital Analytics team.
• Collect and analyze data to measure the impact of digital marketing vehicles and onsite features.
• Validate metrics and monitor data quality.
• Analyze various forms of data including raw data, base data, and 3rd party data.
• Provide reports and interpret results to drive strategic business decisions.
• Develop on-site experiments using A/B/n Testing and Personalization tools to improve UX.
• Compile datasets and develop dashboards to monitor website and digital marketing campaign performance.
• Monitor business performance and recommend optimizations to the site experience.
• Optimize end user experience across multiple lines of business.
• Incorporate multiple data sources to drive marketing efficiency and improve customer experience.
• Design and execute A/B/n tests to optimize marketing investments and analyze results.

Benefits

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Paid time off, parental leave, and holidays (depending on position)
• Wish day paid time to volunteer at an approved organization
• 401k with employer match (subject to eligibility)
• Legal and identity theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree