The position involves cultivating an environment where associates respect and adhere to company standards of integrity and ethics. This includes integrating these values into all programs and practices, developing corrective actions for violations or non-compliance, and supporting the Open Door Policy. The role supports the implementation and sustainment of digital change initiatives, mobile applications, digital roadmaps, and product launches across designated areas. It requires partnering with operators to ensure adoption and seamless execution of these initiatives through training, communication, technology, and guidance. The position also involves driving omni-channel performance and efficiencies by collaborating with stakeholders to obtain market research and data, reviewing key performance indicators (KPIs), and building action plans to improve performance. Additionally, it includes managing and assessing program performance, driving store-level efforts for omni-channel adoption, and monitoring compliance with company policies and procedures. The role emphasizes leadership expectations such as respect for the individual, acting with integrity, service to the customer/member, and striving for excellence.