Digital Operations Business Analyst

Groundworks•Virginia Beach, VA

12d•Onsite

About The Position

Ready to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers’ greatest asset – their home. But what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day. Join us and lay the foundation for your success. Apply today! Groundworks is seeking a talented Digital Operations Business Analyst to join our tribe in Virginia Beach, VA! We're seeking a strategic Digital Operations Business Analyst to drive our web presence and critical business initiatives through data-driven decision making and cross-functional collaboration. As the central hub for website operations and time-sensitive business projects, you'll partner with Marketing, Corporate Communications, and Recruiting teams to transform content ideation and requests into impactful digital experiences while managing high-priority M&A initiatives. This role combines product management principles with hands-on execution and critical business support, requiring someone who can think strategically while delivering tactical results under tight deadlines. You'll own the complete content lifecycle—from stakeholder intake to performance optimization—while managing time-sensitive M&A initiatives and building scalable processes that support our growing business needs.

Requirements

2-4 years in product management, digital project management, or website operations
Proven experience with content management systems and publishing workflows
Strong track record of stakeholder management and cross-functional collaboration
Working knowledge of UX principles and agile development methodologies
Proficiency with web analytics platforms (Google Analytics, Core Web Vitals, etc.)
Understanding of modern web technologies and performance optimization
Experience with project management and collaboration tools
Product mindset: Ability to think strategically about user needs and business impact
Analytical approach: Comfort with data analysis and performance measurement
Communication excellence: Clear, proactive communication across all organizational levels
Self-direction: Thrives in ambiguous environments while managing multiple competing priorities independently
Ownership mentality: Takes full accountability for website quality, content accuracy, and stakeholder satisfaction
Sound judgment: Knows when to make independent decisions versus when to escalate for guidance
Problem-solving: Naturally identifies inefficiencies and drives systematic improvements
Crisis management: Excels under pressure with ability to rapidly reprioritize workload for urgent business needs
Adaptability: Comfortable with frequent context switching and last-minute changes to project scope and timelines
Full-time
Onsite: 1741 Corporate Landing Pkwy, Virginia Beach, VA 23454

Responsibilities

Serve as the trusted advisor and primary contact for Marketing, Corporate Communications, and Recruiting teams
Act as the strategic gatekeeper for all website content requests, evaluating feasibility, brand alignment, and business impact
Lead discovery sessions with stakeholders and UX to define project requirements, scope, and success metrics
Build strong cross-functional relationships through proactive communication and reliable delivery
Ensure all published content meets quality standards, compliance requirements, and aligns with overall web strategy
Serve as the primary product point of contact for M&A and company expansion initiatives
Partner with Marketing, Customer Experience and Creative on time-critical M&A and expansion content initiatives, including website updates, announcements, and integration materials
Manage unplanned, high-priority requests with compressed timelines, often requiring immediate resource reallocation
Coordinate rapid-response publishing workflows to support deal announcements and corporate communications
Ensure brand consistency and compliance standards are maintained even under accelerated delivery schedules
Own end-to-end publishing workflows across all company websites, ensuring brand consistency and compliance
Own overall visual quality control across all company websites, ensuring consistent brand standards and user experience
Maintain content governance by conducting regular audits to identify outdated content and ensure accuracy across all properties
Evaluate incoming requests to determine optimal execution paths—leveraging existing site components versus new development
Maintain content quality standards while optimizing for speed and efficiency
Lead regular check-ins with stakeholders in Marketing, Customer Experience, and Branding to align on priorities and standards
Make independent decisions on routine content updates and publishing requests, escalating to Senior Product Manager only when strategic guidance or additional approvals are needed
Partner with UX on user experience design, testing, and optimization initiatives
Collaborate with Development teams to prioritize features and manage technical roadmaps
Assist in web modernization project to standardize templates and components across all company websites
Balance stakeholder needs with technical constraints to deliver pragmatic solutions
Drive data-informed decisions through KPI monitoring, including Core Web Vitals, conversion rates, and user engagement metrics
Identify performance improvement opportunities and measure impact of site updates
Create regular reporting cadences to communicate results to stakeholders
Manage support ticket triage through Zendesk, ensuring timely resolution and stakeholder satisfaction
Independently handle day-to-day website operations and routine content requests without oversight
Partner with Senior Product Manager on weekly prioritization and cross-team issue resolution
Escalate complex issues, strategic decisions, or requests requiring additional approvals to Senior Product Manager
Continuously improve processes and workflows to scale operations effectively

Benefits

Competitive base compensation with lucrative bonus potential
Equity ownership in the nation’s largest and fastest growing foundation repair and water management company
The best-in-class training programs
Advanced leadership training opportunities
Benefits include Medical, Dental, Optical, Long/Short Term Disability, Life insurance, 401(k) with a company match after applicable waiting periods
Paid time off including 6 holidays after applicable waiting period
Competitive Pay
Employee Company Ownership Opportunities
Industry Leading Training Programs
Leadership Development and Career Growth Tracks
Comprehensive and Affordable Benefits Package
Top Workplace with Award Winning Culture