DIGITAL NEWS PRODUCER - WOWT

Gray Television-posted 8 months ago

Full-time • Entry Level

Omaha, NE

Broadcasting and Content Providers

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The Digital Producer's role is to grow our audience while informing and entertaining them every day. They should keep up with the ever-changing nature of social media and always be ready to come up with a new idea or try out the latest digital tools.

Writing for all WOWT platforms, including on-air (tickers), website, social media, and mobile platforms
Drive traffic to the WOWT website through effective use of SEO and social media
Create unique and arresting content that makes WOWT stand out on social media
Grow WOWT's audience, and help news personalities grow in key social media channels
Manage social media output across all channels, delivering a regular flow of posts every day, to keep our followers engaged, informed, and entertained
Keep all WOWT teams informed about the field by sharing knowledge of new social media developments
Assist reporters, anchors, and other news staff in generating content for social media
Work with the News Producers to integrate content from social media into on-air content
Ensure that the brand standards are met across all platforms, while promoting the brand and its values at all opportunities
Be an authority on the WOWT brand and competitors

Bachelor's degree in Communication, Journalism, or a related field
Strong writing skills and ability to write accurately and creatively under constant deadline pressure
Prior news writing experience is preferred
Understanding of integrated communications, including the role of emerging technologies within 'traditional and non-traditional' channels
Extensive knowledge and experience using emerging technologies as well as content and digital communication methods to develop new programs and strategies
Editorial and research capabilities
Technical understanding of video and photo production
Experience with website maintenance, content, and management systems
Extensive knowledge of the Social Media landscape, networks, and toolsets
Ability and willingness to participate in emerging media technology space, such as Facebook, Twitter, Instagram, YouTube, TikTok, and other applications as they evolve
Ability and willingness to work hard in a fast-paced, multi-tasking, team-oriented environment
Ability and willingness to re-prioritize quickly and efficiently to rapidly changing needs and situations

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