Digital News Content Producer - Wmtv

Gray Media • Madison, WI

8h

About The Position

WMTV 15 News has an immediate opening for a nightside digital content producer who is excited to innovate. The top candidate will help us engage and expand our digital audiences across all platforms, including streaming from our digital desk, social media, and WMTV15news.com.

Requirements

• We prefer a college degree in journalism or a related field, and at least one or more year of newsroom or digital producing experience.
• Must have a desire to win, a positive attitude, and the ability to reflect on your work and apply feedback.
• Strong research skills, ability to employ critical thinking skills to dig and go “beyond the press release” and confirm incoming news tips via email or social media.
• Strong time management skills are also essential. Must be able to work quickly while maintaining accuracy in your work. Must have the ability to multitask and maintain composure, especially while under deadline pressure and during breaking news.
• A strong candidate will have an established and responsible presence on digital platforms, including social media.
• Working knowledge of CMS and Digital platforms, including ARC, Social News Desk, Canva, and Taboola.
• Understanding of and adherence to AP Style.
• Strong communication skills (written and verbal).
• Flexibility to work different hours and shifts (for example, to cover a coworker's time off or to assist in breaking news and specialized coverage).

Nice To Haves

• Photoshop experience is a plus.

Responsibilities

• Acts with urgency and immediacy to write and post copy daily on all digital platforms, including wmtv15news.com, as new information is learned. We wish to be first and best with the story.
• Identify live-streaming opportunities and get live and user-generated content to our News Now Desk in newscasts and to our Digital News Desk, which we use to stream live content to services like Roku and FireTV.
• The ideal candidate won't be afraid to be the on-air talent for 15+ on the digital desk when there's breaking news or a press conference. This person would also need to be comfortable appearing in reels for social media, conveying important, relevant information.
• Coach reporters in daily social media responsibilities and digital platforms. Assist in making digital add-ons, for example, interactive graphics, photo galleries, extended interviews, etc., for on-air stories.
• Consistently execute SEO strategies
• Clip videos to attach to our web articles or for standalone social posts.
• Ensure story selection and placement on wmtv15news.com fit newsroom standards for vision and growth.
• Craft compelling push alerts and posts for our social media pages. You will reach and engage viewers on all social media platforms, including Facebook, Instagram, TikTok, and YouTube.
• Understand our DMA, key target audiences, and where they live.
• Track and review digital metrics to grow audiences and engagement. Must monitor our staff and our competitors on social media.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees