Digital Merchandise Manager
About The Position
Ready to take the lead in turning browsers into buyers? Here at PHE we're hiring a Digital Merchandise Manager, who will own the playbook for onsite search, product merchandising, and personalization and craft shopping experiences so smooth, customers won’t want to leave. PHE is the parent company of Adam & Eve – the nation’s largest adult retailer is based in Hillsborough, NC. We look like your typical office/warehouse from the outside. But the inside is filled with sex toys – making it the best-kept secret in the Triangle. And unquestionably, the most fun place to work! We are an employee-owned company offering a comprehensive benefits package that includes health and dental insurance, life insurance, 401(k) retirement plans, long- and short-term disability coverage, performance-based bonuses, and generous paid time off.
Requirements
- 5+ years of experience in ecommerce merchandising, site search, or digital optimization.
- Expertise with site search and merchandising platforms (Hawk Search or similar).
- Experience with analytics tools such as Google Analytics, ContentSquare/Heap.
- Strong understanding of ecommerce KPIs (CVR, AOV, RPV, LTV) and optimization/testing methodologies.
- Experience with backend product onboarding and setup.
Nice To Haves
- Experience with AS400 or bridge tools to AS400
Responsibilities
- Manage the site merchandising framework—defining product ranking, recommendation, and personalization strategies that balance customer relevance with business goals.
- Lead governance, execution, and optimization of the onsite search and merchandising platform (Hawk Search) to ensure data accuracy, rule consistency, and scalability.
- Develop, manage and execute merchandising updates, search tuning, and recommend enhancements to improve relevance, engagement, and conversion.
- Monitor and optimize key metrics such as zero-result rate, CTR, CVR, AOV, and LTV through continuous refinement of search logic, product boosting, and AI-driven recommendations.
- Partner with Analytics and UX teams to assess how traffic sources, customer segments, and offers impact performance, and use those insights to evolve site merchandising strategy.
- Collaborate cross-functionally with Media, CRM, Creative, Brand, and Merchandising teams to align promotions, content, and inventory priorities with customer, business and brand goals.
- Evaluate site performance across key lagging and leading KPIs like (CVR, AOV, RPV, LTV, search exit rate) to guide strategic merchandising decisions.
- Deliver actionable insights from onsite behavior, segmentation, and conversion data to inform ongoing optimization efforts focused on revenue generation.
- Partner with testing and analytics teams on A/B test development, measurement, and iteration to validate improvements.
- Stay ahead of trends in digital merchandising, AI, and personalization to identify innovation opportunities.
- Maintain a culture of data-driven experimentation and continuous refinement of search and merchandising practices.
- Provide strategic input on platform enhancements and process improvements to improve scalability and customer satisfaction
Benefits
- health and dental insurance
- life insurance
- 401(k) retirement plans
- long- and short-term disability coverage
- performance-based bonuses
- generous paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
