Digital Membership Manager
About The Position
The Digital Membership Manager leads the technical execution, optimization, and day-to-day management of WHYY’s digital membership communications across email and SMS. This role plays a key operational function in implementing Director approved campaign plans, maintaining CRM audience segments, and improving membership journeys through segmentation and automation updates. The Digital Membership Manager researches and suggests new opportunities, and ensures approved strategic decisions are made accurately, efficiently, and consistently. The role supervises two content writers, coordinating workflow and supporting timely campaign production. The Manager’s supervisor, The Director of On Air and Digital Membership sets strategy, determines messaging direction, approves segmentation changes, and provides final editorial review.
Requirements
- A bachelor’s degree in English, journalism, advertising, marketing or other related discipline is preferred.
- 5 to 8 years of experience in email marketing, digital communications, membership programs, or related fields.
- Experience supervising staff, managing workloads, and coordinating production schedules.
- Intermediate to advanced understanding of CRM systems, segmentation logic, and automation workflows.
- Familiarity with SMS tools and digital fundraising strategy.
- Experience with A/B testing, performance analysis, or optimization initiatives.
Nice To Haves
- Experience with nonprofit fundraising, donor journeys, or public media environments.
Responsibilities
- User Journey Execution and Optimization
- Segmentation, CRM, and Automation Execution
- Email and SMS Campaign Production
- Team Leadership and Workflow Management
- Membership Campaign Implementation
- Strategic Collaboration
- Reporting and Performance Monitoring
- Other Duties as Assigned
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
