Digital Media Strategy and Planning Manager I
About The Position
WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE ROLE The Digital Media Strategy & Planning Manager I will lead the planning, execution, and optimization of paid digital media campaigns for live entertainment events, covering sports, concerts, and theatre. This role is responsible for translating business goals into effective data-driven media strategies, managing external partners and internal stakeholders, and maintaining a deep understanding of digital media platforms to champion success in growing ticket sales. WHAT THIS ROLE WILL DO Media Strategy, Planning & Execution Develop and presents full-funnel, data-driven media strategies aligned with event goals and audience insights Oversee campaign execution across platforms, ensuring delivery, pacing, and performance are aligned to KPIs Lead reporting strategy and works closely with analytics teams to generate insights and recommendations Evaluate media performance, implements optimizations, and informs broader strategic direction Communicate media performance and strategic recommendations clearly and persuasively Cross-Functional Collaboration Work cross-functionally with Marketing, Analytics, and Media Channel teams to ensure alignment on strategy and execution Partner with stakeholders to create cohesive campaigns across paid, earned, and owned channels Actively contribute to strategic planning sessions and provides thought leadership Industry & Business Insight Tracks platform changes and industry trends to proactively surface innovations Understands business priorities across clients, categories, and lifecycles to apply that knowledge to media planning Provides competitive insights and thought leadership to internal stakeholders and clients
Requirements
- Bachelor’s degree in Marketing, Advertising, Business, or related field
- 4+ years of experience in digital paid media
- Moderate to deep experience with at least on major media platform or tool, such as: Ad Serving: Campaign Manager 360 Search: Google Ads Social: Meta Business Manager Programmatic: theTradeDesk or Digital Video 360 Project Management: Asana
- Proven ability to manage campaigns end-to-end across multiple digital platforms
- Strong Excel and data analysis skills
- Excellent communication, presentation, and client management abilities
Responsibilities
- Develop and presents full-funnel, data-driven media strategies aligned with event goals and audience insights
- Oversee campaign execution across platforms, ensuring delivery, pacing, and performance are aligned to KPIs
- Lead reporting strategy and works closely with analytics teams to generate insights and recommendations
- Evaluate media performance, implements optimizations, and informs broader strategic direction
- Communicate media performance and strategic recommendations clearly and persuasively
- Work cross-functionally with Marketing, Analytics, and Media Channel teams to ensure alignment on strategy and execution
- Partner with stakeholders to create cohesive campaigns across paid, earned, and owned channels
- Actively contribute to strategic planning sessions and provides thought leadership
- Tracks platform changes and industry trends to proactively surface innovations
- Understands business priorities across clients, categories, and lifecycles to apply that knowledge to media planning
- Provides competitive insights and thought leadership to internal stakeholders and clients
Benefits
- HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- WEALTH: 401(k) program with company match, stock reimbursement program
- FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
- CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- OTHERS: Volunteer time off, crowdfunding match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
