Digital Media Strategist
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About The Position
The Chesterfield County Department of Constituent and Media Services operates as a comprehensive agency providing communications and other support to county leaders and more than 40 county departments. We disseminate information to more than 370,000 residents, as well as businesses and visitors, and play a key role in projecting Chesterfield's well-earned reputation as a leader in local government. Using a comprehensive set of communications tools and platforms, combined with a diverse mix of staff talent, we work cooperatively with internal and external partners to tell Chesterfield's story and ensure accessibility in a variety of formats including social media, podcasts, blogs, direct marketing, media relations and the county's website. Constituent and Media Services plays an integral part in how Chesterfield connects and engages with residents. The award-winning Constituent and Media Services Department's Communications and Media Division is looking for a Digital Media Strategist. You need to be an excellent communicator and someone who is both experienced and creative when it comes to using social media, with expert ability to handle multiple projects and assignments as part of a fast-paced team with varying deadlines. You also need to understand market trends, how to best analyze performance and then use that information to help the organization optimize messaging for maximum reach and engagement. As a member of the division's digital and media relations team, the Digital Media Strategist helps departmental leaders develop and implement digital strategy and is tasked with a variety of deliverables designed to drive engagement with residents, businesses and visitors. The strategist also leads and directs daily content posted across county platforms and makes data-driven decisions about the ways in which the county should focus its efforts. The successful candidate will have a demonstrated understanding of social media platforms and deep knowledge of how each platform is deployed to achieve communications goals. Knowledge of social media advertising is also required, as well as experience evaluating social media analytics, interpreting trends and modifying social media strategy accordingly. The Digital Media Strategist will assist with communications campaigns conducted on behalf of county departments. The position also carries multimedia responsibilities including filming numerous video segments and conducting on-camera appearances, so experience using video software is required. The Constituent and Media Services Department is focused on applying best practices, learning and adapting in real time as team members provide comprehensive communications services among many customers. This position demands commitment and the ability to work outside of normal business hours, as needed. The position is integral to how local government connects and engages with the community. This is a full-time position that works alongside other members of the division's creative content team. While the position has standard work hours, there are numerous occasions when work outside of the normal schedule is required. An example is when severe weather is expected or has occurred and there's a need to deliver critical information via social media platforms. The job is challenging but rewarding and requires the ability to work collaboratively and independently. The successful candidate will join a team that recognizes, values, and demonstrates the power of strong relationships and collective talent. The successful candidate will demonstrate a passion for learning about a variety of topics and a keen eye for finding new and fun ways to apply digital tools to share information and stories. They'll not only be familiar with the tools but be extremely proficient and comfortable using them. They'll also know how to evaluate how those tools and methods are performing and use that information to help steer digital content while providing insight that informs department and county leaders and policy.
