Digital Media Strategist

Univision Communications • New York, NY

351d • $51,000 - $68,000

About The Position

We are looking for a Digital Media Strategist who has experience working on top tier advertising agency/brand direct clients. You have at least 2 years of digital marketing experience at a digital publisher/content platform. You will work closely with the National Advertising Sales & Marketing team, and you will oversee the digital media strategy for clients from ideation to delivery. You have experience working on large scale digital marketing programs and you have a deep understanding of online advertising, media sales and digital products.

Requirements

• Bachelor's degree or equivalent experience
• At least 2 years of experience in digital planning, buying or account management.
• Microsoft Excel proficiency with an emphasis on pivot tables & analyzing data
• Experience working with Operative or similar order management system is preferred
• Experience working with ad serving technologies (i.e., Google Ad Manager, DCM, Innovid, etc.)
• Fluency in Spanish language is a plus, but not a must!
• Media math skills and familiarity with digital media industry terminology.

Responsibilities

• Strategize, execute, and manage pre- to post-sale aspects of digital media campaigns.
• Respond to digital RFPs and develop media plans by contributing strategic/creative ideas to meet clients KPIs.
• Implement digital media plans in Operative platform.
• Optimize campaign performance to fulfill client goals.
• Request creative from agency and submit to AdOps QA & Traffic teams. Populate Agency required templates.
• Liaison with production and operations teams to ensure successful implementation of digital assets.
• Cultivate a strong trusting relationship with clients, sales, and activation partners to ensure optimal business partnership.
• Recognize needs of the overall account and effectively work with Management for solutions.
• Gather screenshots of campaign launch and send to agency/client for proof of performance.
• Provide post campaign recap deck including key highlights and future incremental opportunities.
• Provide Billing Team with necessary documents to process invoices, partner with agency to resolve discrepancies, follow through with necessary invoice revisions.

Benefits

• PTO
• tuition reimbursement
• wellness and employee support programs
• 401K
• life and other insurance plans
• comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Broadcasting and Content Providers
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees