Digital Media Specialist (FT)

Rescue Mission•Roanoke, VA

4d•$21

About The Position

The Digital Media Specialist is responsible for creating, publishing, and managing compassionate, mission-aligned content across the Rescue Mission’s digital platforms. This role uses video, live content, still imagery, and long-form storytelling to share stories of hope, dignity, and transformation—supporting fundraising campaigns, volunteer engagement, events, and community awareness. The Specialist also supports the amplification of Mission stories through local media partnerships and assists with podcast or long-form digital content, working closely with the Director of Development and Communications to ensure consistent messaging, appropriate storytelling, and strong community engagement.

Requirements

Experience managing social media platforms for an organization/brand
Strong writing and storytelling skills
Basic video recording and editing skills
Ability to work independently and collaboratively
Strong judgment regarding sensitive stories and privacy
Possess a sincere love of Christ and maintain a Christian walk that is evident of that love.
Individual must be willing to adhere to Rescue Mission Code of Ethics.
Demonstrates a genuine interest in the safety and well-being of our guests and team members.
Understanding of volunteer engagement and ability to utilize and appreciate volunteers in daily tasks.
Strong work ethic and commitment to work as scheduled to include holidays and weekends as assigned.
Strong listening, as well as written & verbal communication skills to execute instructions, keep others informed and exhibit professionalism.
Demonstrated attention to detail/strong organizational skills to assist with multiple daily assignments and special projects.
Ambitious to exceed expectations.

Nice To Haves

Experience in nonprofit, faith-based, or mission-driven organizations
Familiarity with social media scheduling and analytics tools
Basic photography or videography skills

Responsibilities

Create and publish content across multiple platforms, including Facebook, Instagram, LinkedIn, YouTube, and others as assigned
Produce short-form videos, live videos, reels/stories, and still image posts for Mission campaigns, programs, and events
Produce still images and videos for 2nd Helpings Thrift for customer engagement
Capture mission moments respectfully, following all consent, privacy, and dignity guidelines
Plan, schedule, and host live videos when appropriate
Record and edit short videos
Maintain weekly and monthly content calendars
Align content with fundraising campaigns, events, and seasonal priorities
Collaborate with Development, Volunteer Services, Programs, and Leadership to source stories and visuals
Ensure all content reflects the Rescue Mission’s mission, values, and faith-based identity
Use language that is compassionate, hopeful, and dignifying
Monitor comments, messages, and mentions across platforms
Encourage positive, respectful community engagement
Support the sharing of Mission stories with local media outlets by identifying compelling content, stories, and moments appropriate for external coverage
This role supports media engagement but does not serve as the primary media contact or spokesperson.
Assist with the planning, production, and promotion of Mission-related podcast or long-form audio/video content, as applicable
Support events and campaigns with real-time or same-day content
Coordinate with Development and Volunteer teams for coverage needs
Ensure campaign messaging is consistent across platforms