Digital & Media Services Lead - Corporate Office (Chicago, IL or Austin, MN)

Hormel Foods•Chicago, IL

10d

About The Position

This purpose of this role is a strategic, collaborative, and data-driven Digital Marketing Leader to bridge the gap between customer-facing digital initiatives and internal brand strategy. This role ensures that paid media campaigns, eCommerce search/content, and brand messaging work in harmony to deliver a consistent, high-performing consumer experience across all digital touchpoints. Success in this role will be measured by the alignment score based on feedback from brand, sales, and media teams, as well as the performance of integrated campaigns through key metrics. Additional indicators include the consistency of messaging across all digital channels, improvements in shopper and consumer engagement and conversion rates, and the timeliness and effectiveness of cross-team collaboration throughout campaign planning and execution.

Requirements

Bachelor’s degree or equivalent experience.
4+ years of experience in marketing or media management.
Strong analytical skills with the ability to interpret data and drive decisions.
Demonstrated initiative and ability to take ownership of projects.
Highly developed interpersonal and persuasive communication skills.
Ability to work effectively in a diverse, cross-functional team environment.
Strong written and verbal communication skills.
Excellent time management and organizational skills.
Ability to work independently and manage multiple priorities.
Applicants must not now, or at any time in the future, require sponsorship for a work visa.
Applicants must be authorized to work in the United States for any employer.

Nice To Haves

Experience in digital marketing strategy, retailer media, or eCommerce.
Familiarity with retailer media platforms.
Background in brand management or integrated marketing campaigns.
Experience leading cross-functional projects and managing agency/vendor relationships.
Advanced degree in Marketing, Business, or related field.

Responsibilities

Strategic Alignment Across Teams Translate brand vision into actionable digital media and eCommerce strategies. Ensure performance marketing reflects brand tone, positioning, and seasonal priorities.
Retailer-Centric Campaign Planning Partner with media, content, and eCommerce teams to design campaigns that meet customer needs and drive conversion. Leverage shopper insights and behavioral data to inform messaging and channel mix.
Performance & Brand Integration Collaborate with paid media teams to optimize campaigns for both performance and brand impact. Maintain consistency of creative assets and messaging across paid, owned, and earned channels.
Cross-Functional Leadership Serve as the liaison between brand, digital media, and eCommerce teams to align goals, timelines, and KPIs. Lead campaign briefings, feedback loops, and post-launch reviews.
Insights & Continuous Optimization Analyze campaign performance and customer engagement data to identify improvement opportunities. Share actionable insights to refine future strategies and enhance ROI.