Digital Media Producer

About the position

The Digital Media Producer will be responsible for creating, managing and distributing quick-turn media assets for Syracuse University flagship digital channels, including web and social platforms. Demonstrated knowledge, experience and passion for multimedia storytelling is essential. The Digital Media Producer is a creative, passionate storyteller with a sharp attention to detail and ability to manage multiple projects simultaneously. This role must be digitally savvy and comfortable crafting stories in a variety of formats to advance marketing and business goals as part of larger marketing and University strategies. The Digital Media Producer creates multimedia story boards and scripts, selects music consistent with creative positioning and strategies and collaborates with other channel teams, as needed. Works closely with Digital Media Content Creators to produce video and image-based stories that engage and attract key audiences. This position will require advanced knowledge of the nuances of social media and web channels to ensure the right message in the right way to the right audience. The Digital Media Producer will work closely with the Marketing Research team and Social Media Strategists to understand performance of posts and make data-based decisions, accordingly.

Responsibilities

• Conception and production of quick-turn video and photo content that brings the Syracuse University brand to life on digital channels and supports divisional priorities, campaign strategies and university goals.
• Partner with marketing strategy and channel teams (including content, creative and multimedia) to develop and execute digital media projects from conception to final execution that meet marketing goals.
• Assist the Digital and Strategy teams with early stages of strategy development and ideas for execution.
• Regularly assess video performance by partnering with analytics team, using data to make informed decisions to about format, approach, and promotion of content through necessary distribution channels.
• Other duties as assigned.

Requirements

• Bachelor's degree or higher in digital media, media production, or related field or equivalent experience.
• 6+ years' experience, including producing experience and digital storytelling experience.
• Demonstrate creativity for unique approaches to storytelling across a variety of topics, platforms and audiences.
• Deep understanding of digital media platforms and social media.
• Requires intermediate knowledge of video post-production related software including, but not limited to Adobe Premiere, After Effects, Illustrator, and Photoshop.
• Strong experience writing and producing for various platforms and audiences.
• Strong communication (both written and oral), problem-solving, organizational, time-management, and analytical skills.
• Working knowledge of asset management systems, Excel, Word, Outlook.
• Demonstrated experience with pre-production, storytelling techniques, post-production and distribution.
• Close visual acuity to perform tasks related the production of content.
• Ability to perceive the nature of sounds at normal speaking levels with or without correction.
• Frequently moves Audio/Visual equipment across campus to various sites and for events; ability to move, lift, set up and break down photography and videography equipment. Ability to lift 25-50 lbs. repeatedly at multiple assignments.
• Flexibility and ability to position oneself to shoot a variety of images. Photo/video shoots may require standing, sitting, and kneeling for 4-8 hours.