Digital Media Planner - Political Cycle 2026

GMMB • Columbia, WA

9h • $55,000 - $65,000 • Hybrid

About The Position

What matters to you? Do you want a job that lets you fight for those things? Good jobs let you apply your skills. Great jobs feed your sense of purpose. The thing that defines GMMB isn't what we do—it's our why. We want to make a difference in the world. And we're pretty good at doing good. Come join the sharp, passionate people at GMMB who bring deep expertise on the issues we care about, from education, health, and climate, to democracy, economic mobility, and social justice. We work with candidates and organizations committed to what matters, because change doesn't just happen on election day. It happens every day. GMMB has a hybrid work schedule with at least three days in office presence; additional in office days as needed. This position is based in Washington, DC. Salary range - $55,000 - $65,000 This is a full-time, salaried and benefits eligible position to run through mid-November 2026. GMMB seeks an experienced Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for our political clients. In this role, you'll synthesize industry research and trends to create compelling media recommendations, manage cross-platform digital campaigns across display, video, social, and mobile, and present strategic insights to clients and prospects.

Requirements

• Bachelor’s degree from four-year college or university required.
• 3-5 years of digital advertising experience.
• Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, and mobile.
• Experience managing awareness (branding or message) and acquisition programs.
• Experience working with an ad-serving platform.
• Understanding of search engine marketing space and social media platforms.
• Strong analytical skills with an ability to understand paid media concepts quickly.

Responsibilities

• Provide expert counsel and guidance to clients on digital media advertising strategies
• Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals
• Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches
• Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc
• Monitor campaign performance, optimize in order to achieve objectives , and analyze and report results
• Understand the value and role of evolving digital platforms , and stay abreast of industry trends, best practices and targeting techniques to continually enhance digital media plans and campaign performance
• Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts
• Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees