Digital Media Planner

The Nature Conservancy • Minneapolis, MN

404d • $83,200 - $104,000 • Remote

About The Position

The Digital Media Planner/Buyer will be responsible for overseeing the execution of digital media planning and buying, primarily focusing on paid social and programmatic channels. This role requires a blend of strategic thinking and tactical execution, supporting Media Supervisors and Managers while driving effective media campaigns to maximize ROI. The position is remote with an option for hybrid work in Minneapolis, and it is expected to last through mid-January with potential for extension.

Requirements

• Minimum of 4 years' experience in digital media planning and buying, ideally at a planner or supervisor level in an agency setting.
• Ability to execute tactical work and support Media Supervisors and Managers.
• Experience in a digital agency or background in a digital role.
• Passion for digital media, particularly in video, social, and influencer-related media campaigns.
• Hands-on experience in paid social and programmatic media buying/planning.

Responsibilities

• Oversee the day-to-day execution of digital media planning and buying, focusing on paid social and programmatic channels.
• Research, analyze, and track the effectiveness of media campaigns, recommending and implementing changes to maximize ROI.
• Research target audiences and analyze media consumption habits.
• Evaluate and implement new approaches to audience targeting and segmentation in partnership with Media Supervisors/Managers.
• Bring thought leadership and innovative ideas to the team.

Benefits

• Eligibility for Minimum Essential Coverage (MEC) medical plan
• Dental/vision/term life package
• Discount prescription program
• Critical illness and accident coverage
• Tele-behavioral health services
• 401(k) plan
• Sick leave for candidates in states or cities with sick leave laws
• Minimum Value (MV) PPO medical plan
• Employee Stock Purchase Plan
• Paid holiday eligibility based on length and dates of service

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Industry: Religious, Grantmaking, Civic, Professional, and Similar Organizations
• Education Level: No Education Listed