Digital Media Planner/Buyer

Integrity Marketing Group•Farmington, UT

About The Position

We are TA - an independent ad agency that believes art and science can stand alone, but that together they create something much more powerful. We help our clients craft genuine emotional connections with their customers, using data to find the best times, places, and ways to do it. ThomasArts is seeking a Digital Media Buyer with 2–3 years of hands-on experience to join our fast-paced, full-service agency. This role supports clients primarily in healthcare and financial services and is ideal for a buyer with a strong executional foundation who is ready to grow their strategic and analytical skill set. You will work closely with senior media team members, account teams, and creative partners to plan, launch, optimize, and analyze paid media campaigns across platforms including Google Ads, Meta, StackAdapt, SA360, and other platforms.

Requirements

2–3 years of experience in digital media buying or planning (agency or in-house).
Hands-on experience with Google Ads, Meta Ads Manager, StackAdapt, SA360, or similar platforms.
Strong understanding of media metrics (CPM, CTR, CPA, ROAS) and optimization levers.
Experience managing budgets, pacing, and multi-campaign workflows.
Working knowledge of conversion tracking, analytics fundamentals, and attribution basics.
Proficiency in Excel and PowerPoint, including media plans and reporting decks.
Highly organized, detail-oriented, and comfortable managing multiple deadlines.
Clear communication skills and a collaborative mindset.

Nice To Haves

Google, Meta, or Microsoft Ads certifications.
Experience with Google Analytics or Adobe Analytics.
Exposure to cross-channel or full-funnel planning.
Familiarity with tools such as Strata, Kantar, or PrimeLingo.
Experience working in regulated industries.

Responsibilities

Execute and manage digital media campaigns across display, video, paid social, and search channels.
Monitor daily performance, pacing, and delivery; optimize campaigns toward KPIs such as CPA, ROAS, reach, and frequency.
Apply platform-specific optimization tactics including bid strategies, budget reallocation, creative rotation, and audience refinement.
Build and manage audiences including retargeting, prospecting, lookalike, and first- and third-party segments, with awareness of funnel stages and intent.
Support healthcare and finance appropriate targeting practices in line with platform and regulatory requirements.
Work with conversion tracking tools (pixels, tags, events) to support accurate measurement and troubleshoot discrepancies.
Pull reporting data and analyze results to identify trends, insights, and optimization opportunities, not just performance summaries.
Collaborate with media, account, and creative teams to align media strategy, creative specs, timelines, and trafficking.
Provide performance-informed creative feedback and support testing initiatives.
Manage insertion orders, vendor communication, budgets, flighting, and reconciliation.
Stay current on digital media trends, platform updates, and best practices.