Digital Media, Growth & Performance Strategy Manager

Jobgether

3d • $105,000 - $140,000

About The Position

This role is responsible for shaping and executing a high-impact digital media strategy that drives growth, performance, and innovation across multiple channels. You will lead cross-channel campaigns, optimize paid and owned media, and identify emerging platforms and opportunities to maximize reach and ROI. Partnering closely with analytics, product, creative, and brand teams, you will design experimentation roadmaps, implement performance frameworks, and translate data into actionable insights. This position blends strategy, analytics, and hands-on execution, offering the chance to influence the company’s growth trajectory while operating in a collaborative and innovative environment. The ideal candidate thrives in a fast-paced setting, balances creativity with measurement, and continuously seeks ways to unlock new growth opportunities.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or related field (or equivalent experience).
• 5+ years of professional experience in digital advertising, performance marketing, or in-house digital strategy.
• Proven track record of driving measurable results through multi-channel digital campaigns.
• Expertise in paid media platforms such as Google Ads, Microsoft Ads, social media advertising, and programmatic channels.
• Strong analytical skills with the ability to interpret performance data, optimize campaigns, and develop actionable insights.
• Experience with growth experimentation, testing frameworks, and ROI-driven marketing strategies.
• Excellent written and verbal communication skills, including translating complex data into clear narratives.
• Ability to work cross-functionally, collaborate effectively, and influence stakeholders in a fast-paced environment.

Responsibilities

• Develop and own cross-channel digital media strategies, including search, paid social, programmatic, video, and emerging platforms.
• Translate business objectives into actionable media plans with clear KPIs, audience targeting, and budget recommendations.
• Plan, execute, and optimize campaigns across owned channels, CRM, marketing automation, paid digital, and programmatic platforms.
• Build and manage structured growth experiments to test new channels, audiences, and creative approaches.
• Identify and evaluate innovative media opportunities, emerging platforms, and technologies to unlock incremental growth.
• Establish robust measurement frameworks, monitor performance, and present insights and recommendations to leadership.
• Collaborate with cross-functional teams to ensure cohesive customer journeys, aligned strategies, and optimized creative execution.
• Manage relationships with media agencies, technology partners, and vendors to ensure smooth campaign execution.

Benefits

• Competitive salary range of $105,000 – $140,000 with variable annual bonus potential.
• Comprehensive medical, dental, and vision insurance with telemedicine options.
• Company-provided life, short-term, and long-term disability insurance.
• Retirement plan with employer contribution and matching.
• Adoption assistance, wellness programs, and Employee Assistance Program (EAP).
• Flexible work arrangements and support for work-life balance.
• Parental leave and various voluntary benefits, including commuter and discount programs.
• Opportunities for professional development, skill growth, and cross-functional collaboration.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level