DIGITAL MEDIA EXECUTIVE (LEADER) - WIFR

Gray TelevisionRockford, IL
115d$60,000

About The Position

WIFR is seeking a motivated and enthusiastic Digital Sales Leader who will provide leadership by executing sales to achieve local sales goals in the Rockford and the Northwest Chicago land Suburbs.

Requirements

  • Thorough knowledge of cross-platform marketing solutions and sales methodologies
  • Comprehensive awareness of industry terminology and digital nuances
  • Moderately independent but will accept necessary guidance and welcome instruction and supervision as needed
  • Ability to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composure
  • Aptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunities
  • Extremely strong verbal and written communication skills
  • High-level proficiency with MS Office applications
  • Technology adept and competent
  • Passion for contributing to a sales team with a positive mindset
  • Superior business acumen related to new media, digital interactive initiatives and social media required
  • Driven by practical results, opportunities to learn, and opportunities to assist others with intention
  • Understand that achieving goals is the expectation of the job
  • Effective relationship building, customer service, communication and negotiation skills
  • Digital media sales experience preferred and an excellent understanding of TV and media plans, advertising marketplace, and key competition
  • Ability to quickly recover from adversity
  • Ability to effectively communicate, build rapport and relate well to all kinds of people
  • Professional appearance a must
  • Ability to present to clients via video calls and comfortable on video for meetings both internal and external
  • Reliable transportation, must have a valid drivers' license and a good driving record

Responsibilities

  • Generate revenue for the station and meet monthly goals through effective outside sales techniques
  • Develop new business and create results for clients through creative and effective targeted campaigns
  • Research and build campaign solutions, including overall branding and creativity and ensure campaign execution meets client expectation
  • Establish trusting relationships with clients, community and Gray and meet all commitments with adequate preparation, delivery and follow-through
  • Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring
  • Meet or exceed revenue targets for digital business primarily, including new and existing business and TV business, as well as corporate initiatives and develop a strategy to support achievement of goals.
  • Grow share of clients' advertising spend while increasing their overall spend
  • Support quality deliverables to drive client results
  • Support collection of receivables
  • Build and enhance sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, closing
  • Develop capabilities to produce creative and effective campaigns

Benefits

  • Comprehensive Medical(Rx), Dental and Vision Coverage
  • Health Savings Account with Company contributions
  • Flexible Spending Account
  • Employer-paid life and disability benefits
  • Paid parental leave benefits
  • Adoption and Surrogacy Benefits
  • 401(k) Plan, including matching and profit-sharing contributions
  • Employee Assistance Program
  • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
  • Paid Time Off, including Relocation PTO
  • Focus on Caring

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What This Job Offers

Job Type

Full-time

Industry

Broadcasting and Content Providers

Number of Employees

5,001-10,000 employees

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