DIGITAL MEDIA EXECUTIVE (LEADER) - WIFR

Gray Television • Rockford, IL

115d • $60,000

About The Position

WIFR is seeking a motivated and enthusiastic Digital Sales Leader who will provide leadership by executing sales to achieve local sales goals in the Rockford and the Northwest Chicago land Suburbs.

Requirements

• Thorough knowledge of cross-platform marketing solutions and sales methodologies
• Comprehensive awareness of industry terminology and digital nuances
• Moderately independent but will accept necessary guidance and welcome instruction and supervision as needed
• Ability to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composure
• Aptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunities
• Extremely strong verbal and written communication skills
• High-level proficiency with MS Office applications
• Technology adept and competent
• Passion for contributing to a sales team with a positive mindset
• Superior business acumen related to new media, digital interactive initiatives and social media required
• Driven by practical results, opportunities to learn, and opportunities to assist others with intention
• Understand that achieving goals is the expectation of the job
• Effective relationship building, customer service, communication and negotiation skills
• Digital media sales experience preferred and an excellent understanding of TV and media plans, advertising marketplace, and key competition
• Ability to quickly recover from adversity
• Ability to effectively communicate, build rapport and relate well to all kinds of people
• Professional appearance a must
• Ability to present to clients via video calls and comfortable on video for meetings both internal and external
• Reliable transportation, must have a valid drivers' license and a good driving record

Responsibilities

• Generate revenue for the station and meet monthly goals through effective outside sales techniques
• Develop new business and create results for clients through creative and effective targeted campaigns
• Research and build campaign solutions, including overall branding and creativity and ensure campaign execution meets client expectation
• Establish trusting relationships with clients, community and Gray and meet all commitments with adequate preparation, delivery and follow-through
• Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring
• Meet or exceed revenue targets for digital business primarily, including new and existing business and TV business, as well as corporate initiatives and develop a strategy to support achievement of goals.
• Grow share of clients' advertising spend while increasing their overall spend
• Support quality deliverables to drive client results
• Support collection of receivables
• Build and enhance sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, closing
• Develop capabilities to produce creative and effective campaigns

Benefits

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

What This Job Offers

• Job Type: Full-time
• Industry: Broadcasting and Content Providers
• Number of Employees: 5,001-10,000 employees