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The Digital Media and Communications Specialist plans, creates, manages, and optimizes content across shared and owned platforms to support a comprehensive media and content strategy for the College of Communication and Media. This role involves using strong writing, editing, Search Engine Optimization (SEO), and creative production skills to reach internal and external audiences, increasing awareness of the College's programs and meeting enrollment and other measurable goals. The position requires a creative storyteller who can establish metrics and track effectiveness across the College's website and social media channels.