Digital & Media Advertising Manager - Honda Marine

Honda • Alpharetta, GA

277d

About The Position

The Marine Marketing department is seeking a Digital & Media Advertising Assistant manager to lead the planning, execution & measurement of integrated advertising strategies & campaigns across all major ad channels. This role seeks to promote Honda Marine products & services, increase brand awareness and engagement with Honda Marine customers, dealers and channel partners ultimately driving traffic to the company's brand website. This role does so by managing and executing activities on Honda Marine digital properties while collaborating with related team members, departments, executives & vendors to achieve short, medium & long goals.

Requirements

• A / BS in marketing, communications, advertising or related work experience.
• 8+ years of experience in communications, marketing or advertising management; working with large brands or advertising agency experience preferable.
• In-depth knowledge of digital advertising platforms, their functionalities, and associated best practices.
• Knowledge of different media channels; ability to evaluate and select the most preferable media outlets to ensure information is effectively delivered to target audiences.
• Knowledge of marketing concepts, tools and techniques; ability to develop and implement strategies for promoting products and services to targeted markets.
• Experience planning and conducting promotions & advertising campaigns for products & services.
• Knowledge & experience managing websites & associated maintenance, enhancements, QA & new releases.
• Tracking and evaluating website performance on a regular basis.
• Marine industry experience highly valuable.

Nice To Haves

• Excellent communications skills, ability to effectively collaborate with cross-functional teams at all levels of the organization.
• Detail-oriented with strong analytical skills to identify potential opportunities and risks within digital advertising and website management activities.
• Ability to adapt quickly to evolving technologies and industry trends.
• Strong project management skills with the ability to prioritize tasks and work under tight deadlines.
• Proficient analyzing data and extracting insights to improve digital advertising & website performance.
• Experience & proficiency with Adobe analytics, Jira, MS office.
• Driven to identify opportunities, prioritize and strategically act on them.
• Professional certifications in digital advertising, AI or related fields are a plus.
• A passion for marine industry.

Responsibilities

• Creates, manages & executes overall Honda Marine digital advertising strategy & media plans across all media channels to promote products and services to targeted markets.
• Develops, implements & owns content strategy & tracks performance for Honda Marine brand website & marine dealer site programs to engage & increase customers.
• Improves the customer experience with valuable content while utilizing website performance & SEO research capabilities to drive growth, awareness & conversions.
• Identifies plans and executes website maintenance, enhancements and new releases by working with internal teams & managing appropriate vendors.
• Develops and executes Honda Marine email marketing campaigns to promote marine brand, products and initiatives to drive website traffic.
• Tracks performance and develops strategies to increase Honda Marine opt ins.
• Owns & tracks relationship between advertising actions & impact on brand website performance.
• Tracks marine industry and competitors in advertising & digital space.
• Optimizes based on learnings and results.
• Honda Marine lead for enterprise-wide digital initiatives such as data privacy.

Benefits

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Regional Bonus (when applicable)
• Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)
• Advancement Opportunities
• Career Mobility
• Education Reimbursement for Continued learning
• Training and Development Programs
• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Tuition Assistance & Student Loan Repayment
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs
• Free Drinks Onsite

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Transportation Equipment Manufacturing
• Education Level: Bachelor's degree