Digital Marketing Writer: Haslam College of Business - UTK

University of Tennessee•Knoxville, TN

About The Position

The Haslam College of Business (HCB) at the University of Tennessee, Knoxville, invites applications for a Digital Marketing Writer (Full-time, Exempt) to join our Office of Marketing & Public Relations. The Digital Marketing Writer is responsible for writing, editing, and optimizing written content that supports the college's marketing and communications efforts. This position creates audience-focused content for releases, web stories, websites, social media, videos, podcasts, email campaigns, and digital marketing initiatives, applying SEO and GEO best practices to improve engagement, visibility, and performance. The role requires strong writing, editing, and organizational skills and the ability to collaborate with internal stakeholders across academic and administrative units. The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service. UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory. The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service. UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone. The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine. Apply today and join the Tennessee Volunteer community!

Requirements

strong writing skills
editing skills
organizational skills

Responsibilities

writing
editing
optimizing written content that supports the college's marketing and communications efforts
creates audience-focused content for releases, web stories, websites, social media, videos, podcasts, email campaigns, and digital marketing initiatives
applying SEO and GEO best practices to improve engagement, visibility, and performance
collaborate with internal stakeholders across academic and administrative units