Digital Marketing & Web Content Coordinator

Dayton Children's Hospital • OH

89d

About The Position

The Digital Marketing & Web Content Coordinator supports the Web Manager and Director of Digital Engagement by optimizing Dayton Children’s web content, supporting SEO initiatives, and assisting with paid digital marketing campaigns. This role ensures digital content aligns with brand standards, improves search visibility, and supports organizational marketing goals through collaboration, project management, and cross-functional coordination. The position will lead or support digital projects, acting as a liaison among marketing, clinical, and technical teams to deliver timely, effective solutions.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, Digital Media or related field.
• 1 to 3 years of experience in digital marketing, web content, or related role.
• Proficiency with CMS, SEO tools, and web analytics platforms.
• Strong understanding of SEO and digital campaign metrics.
• Experience with keyword research, ad copywriting, and audience targeting.
• Excellent written and verbal communication skills.
• Attention to detail and strong organizational skills.
• Ability to manage multiple projects and coordinate across departments.

Nice To Haves

• 3+ years in a digital marketing role for a healthcare organization or system.
• Demonstrated experience collaborating across departments.
• Proficiency in Google Analytics and UTM tagging.
• Healthcare marketing experience.
• Experience using project management tools (e.g., Asana, Trello, or similar).

Responsibilities

• Optimize web content for Dayton Children’s website.
• Support SEO initiatives to improve search visibility.
• Assist with paid digital marketing campaigns.
• Ensure digital content aligns with brand standards.
• Collaborate with cross-functional teams to achieve marketing goals.
• Manage multiple digital projects effectively.

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees