Global Digital Marketing Specialist

Trimble Inc-posted about 2 months ago
Full-time • Mid Level
Lake Oswego, OR
5,001-10,000 employees
Publishing Industries
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Are you a tech-savvy marketer passionate about driving results through paid media? As part of Trimble's Global Demand Center, the Global Digital Marketing Specialist will play a pivotal role in planning, executing, analyzing, and optimizing digital advertising campaigns across various platforms to achieve business goals. This role is ideal for a hands-on digital marketing expert who excels in paid media and thrives in a dynamic, results-driven environment. You will be instrumental in driving awareness, revenue growth, and a localized user experience for Trimble AECO (Architecture, Engineering, Construction, and Owner) products.

  • Serve as the primary implementation point of contact for the Trimble AECO paid media advertising efforts supporting our Direct and ecommerce business.
  • Collaborate with cross-functional teams, including digital, operations, creative, and brand, to ensure seamless campaign execution.
  • Manage and optimize campaigns across platforms such as Meta, LinkedIn, TikTok, YouTube, Google/Microsoft Ads, Apple Search Ads, and programmatic tactics.
  • Oversee paid media strategy in collaboration with the Digital Marketing Lead, ensuring all campaigns meet return on investment key performance indicators and align with business goals.
  • Prioritize driving lead generation and revenue while maintaining a localized approach to resonate with regional audiences.
  • Partner with the Business Intelligence team and agency partners to track campaign performance and ROI.
  • Provide actionable insights by analyzing the sales funnel and identifying areas for optimization.
  • Deliver regular reports and data-driven narratives to stakeholders, highlighting campaign successes and areas for improvement.
  • Plan and execute A/B testing strategies to improve campaign performance.
  • Analyze test results to inform future campaigns and contribute to continuous improvement in advertising effectiveness.
  • Strong ability to translate global business goals into region-specific, results-oriented marketing initiatives.
  • 5 years of experience managing paid advertising channels, creating localized campaigns, and optimizing ads based on performance goals.
  • Performance-Driven Approach - Demonstrated experience in developing ROI-focused digital marketing campaigns.
  • Expertise in tools such as GA4, Google Tag Manager, Firebase, AppsFlyer, Salesforce, and Marketo.
  • A data-driven mindset with experience measuring ROAS, analyzing funnels, and optimizing campaigns based on insights.
  • Hands-on experience with A/B testing and experimentation for continuous campaign optimization.
  • Knowledge of SEO strategies and organic growth optimization is a plus but not required.
  • Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.
  • Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.
  • If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.
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