Digital Marketing Specialist, Freedom Boat Club
About The Position
As part of the talented Freedom Boat Club Marketing team, we are seeking a Digital Marketing Specialist with expertise in Adobe Experience Manager (AEM) and strong front-end development skills to drive impactful digital experiences across the Business Acceleration division. This role primarily supports Freedom Boat Club, with additional contributions to Boateka and Eclipse. You will be responsible for creating and optimizing web content in AEM, developing custom components and templates, and ensuring our websites deliver exceptional user experiences that align with marketing objectives. At Brunswick, we have passion for our work and a distinct ability to deliver. Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Requirements
- 4+ years of experience in digital marketing, web development, or a related field.
- Strong proficiency in Adobe Experience Manager (authoring and basic development).
- Front-end development skills: HTML, CSS, JavaScript.
- Experience creating or customizing AEM components and templates.
- Solid understanding of SEO, UX best practices, and responsive design principles.
- Ability to manage multiple projects in a fast-paced environment.
- Excellent communication and cross-functional collaboration skills.
Nice To Haves
- Experience working in agile or hybrid workflows with designers, marketers, and developers.
- Familiarity with analytics tools (Google Analytics, Adobe Analytics).
- Knowledge of version control systems (e.g., Git) is a plus.
Responsibilities
- Build, update, and maintain web pages using Adobe Experience Manager (AEM).
- Develop and customize AEM components, templates, and functionality to enable dynamic, engaging layouts.
- Collaborate closely with marketing, design, and development teams to transform concepts into high-performing digital experiences.
- Author and publish content, conduct QA, troubleshoot issues, and continuously optimize pages for performance.
- Implement SEO best practices, accessibility standards, and responsive design to maximize reach and usability.
- Support marketing initiatives including campaign landing pages, promotional updates, and seasonal content.
- Ensure brand consistency and deliver a seamless user experience across all digital properties.
- Partner with analytics teams to monitor performance and provide actionable insights for improvement.
Benefits
- This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
