Digital Marketing Specialist

Cedarhurst Senior Living • Saint Louis, MO

420d

About The Position

The Digital Marketing Specialist at Cedarhurst Senior Living is responsible for developing and implementing inbound marketing strategies to enhance online presence and drive traffic to the company's website. This role involves collaboration with an agency partner, content management, email marketing, and performance reporting, all aimed at generating leads and conversions for the senior living communities.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 3+ years of experience in digital marketing, focusing on inbound marketing strategies.
• Proven experience in developing and implementing successful email marketing campaigns.
• Strong understanding of content marketing and SEO best practices.
• Excellent project management and organizational skills.
• Detail-oriented with a keen eye for accuracy.
• Ability to analyze data and derive actionable insights.
• Effective communication and collaboration skills.

Nice To Haves

• Experience in the senior living or healthcare industry.

Responsibilities

• Collaborate with the agency and Director of Digital Marketing to develop and implement inbound marketing strategies.
• Oversee content updates and management on the website, ensuring accuracy and SEO optimization.
• Develop and execute email marketing campaigns and automations.
• Create and manage comprehensive content plans, including blogs, testimonials, and video content.
• Manage the Cedarhurst YouTube channel and develop engaging video content.
• Identify industry trends and analyze competitor websites to enhance marketing strategies.
• Collaborate with the marketing team to ensure cohesion between website and inbound strategies with other marketing efforts.
• Manage content updates on aggregator websites and Google My Business profiles.
• Set up and report on call tracking phone numbers to analyze marketing effectiveness.
• Use Google Analytics to report on website traffic and conversion metrics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree