Digital Marketing Specialist-Website & App
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About The Position
The Digital Marketing Specialist for Dollar Tree is a pivotal role focused on the content planning, execution, analysis, and optimization of the company's websites and apps. This position aims to enhance user engagement and conversion rates by effectively translating merchandising product strategies and brand campaigns into actionable digital marketing initiatives. The primary objective is to maintain and optimize the user experience, which is crucial for driving sales both online and in-store. The specialist will play a key role in supporting new omnichannel programs, personalization strategies, and A/B testing, all designed to foster deeper engagement and boost incremental e-commerce sales while enhancing the overall customer experience. The Dollar Tree website and app serve as essential tools for driving traffic to physical stores, making it imperative to optimize access to product information, seasonal offerings, and engaging content. The specialist will focus on optimizing critical sections of the website and app, including the homepage, category landing pages, product detail pages, shopping cart, and checkout processes. This optimization will aim to improve user experience, increase revenue, enhance conversion rates, and maximize revenue per visitor. Additionally, the role involves close collaboration with merchants and marketing-channel teams across various platforms, ensuring the timely execution of omnichannel product strategies and campaigns. In this role, the specialist will also work closely with the product management team and external partners to implement enhancements to the websites and app, such as personalization features and emerging trends that can drive business growth. Data-driven decision-making will be a cornerstone of this position, as the specialist will utilize analytics to inform strategies that improve customer experiences and align with business goals. The role combines strategic direction with hands-on tactical execution, emphasizing continuous testing and learning to optimize results.
