Digital Marketing Specialist (Social & E-mail)

Plasmidsaurus•San Francisco, CA

1d•Hybrid

About The Position

We are not looking for a traditional corporate marketer. The Digital Marketing Specialist is responsible for bringing the well-loved Plasmidsaurus brand to life across social media. This is a unique opportunity for a marketer who truly understands the culture of the scientific research community, and who knows how a clever reference to Gibson Assembly or E. coli growth curves can resonate more with scientists than any polished ad campaign. This position sits at the intersection of technical scientific communication and a fun, playful brand, creating content that scientists actually want to engage with. You must be able to translate scientific insights and complex sequencing data into social content that resonates with and captures the attention of scientists who spend their lives at the lab bench and who expect authenticity as well as technical accuracy. Reporting to the Marketing Program Manager, you will manage the day-to-day execution of Plasmidsaurus’s digital channels, focusing on social media but also helping execute email campaigns. Working closely with teams across Marketing, Sales, Product Marketing, Product Management, and Design, you will play a central role in building awareness, engagement, and long-term customer loyalty.

Requirements

Bachelor degree or higher in Molecular Biology, Biochemistry, or a related Life Science discipline is required.
2+ years of bench lab experience to ensure knowledge of lab culture and terminology.
Hands on experience managing social media accounts, editorial calendars, and community engagement. Prior direct responsibility for social media content creation aligned with campaigns, product marketing priorities, brand guidelines, and customer created content.
Proven creativity and fluency in social content and engagement (professional or demonstrable personal experience) is required.
Strong written communication skills with the ability to simplify complex scientific concepts.
Organization and attention to detail in managing digital campaigns and content calendars.
Collaboration across marketing and product teams.
Adaptability in a fast-moving startup environment.
Creativity in translating scientific ideas into engaging content.
Basic marketing operations including UTM tracking and database hygiene.
Light graphic design using Canva or Adobe.
Light video editing using tools such as CapCut, Descript, or Final Cut Pro.

Nice To Haves

Experience executing email campaigns and marketing workflows using a CRM platform (preferably HubSpot) is preferred.
Experience designing digital content and marketing assets.
Biotech experience is highly preferred.
Email marketing campaign execution and CRM management is preferred.
Content calendar planning and campaign scheduling.

Responsibilities

Social Media Manager and Creator: Own the day-to-day execution of all social media channels ensuring consistent presence. Manage the social content calendar to maintain consistent coverage and well planned posts.
Coordinate campaign timing, content requirements, and leverage existing content or creating new social content. Bring our brand voice to life across every channel, balancing a friendly uplifting tone with technical rigor and clever lab-humor. You’ll turn common lab frustrations (like contamination or primer dimers) and scientific breakthroughs into high-engagement posts.
Stay up to date on social media trends, formats, and tools.
Email Architect (HubSpot): Help design and deploy thoughtful email workflows that respect a scientist’s inbox. You’ll support product announcements, technical updates, and targeted list-building across specific research niches (e.g., Synthetic Biology vs. Gene Therapy).
Scientific Storytelling: Write copy that understands the difference between in vitro and in vivo without a second thought. You’ll be responsible for making sure our graphics and memes are technically accurate (because our audience will notice a backwards DNA helix).
Community Cultivator: Engage with our community of scientists to build and support brand loyalty. Lead our presence in "Science Twitter/X", BlueSky, Instagram, TikTok, and LinkedIn ecosystems. You’ll be the voice of Plasmidsaurus in the comments, geeking out over new papers and building rapport with the global research community.
Manage end-to-end email campaign execution within HubSpot.
Build targeted contact lists, design on-brand templates, and write compelling copy for customer e-mails including product updates and event invitations.
Partner with Marketing Programs to establish automated workflows to nurture leads through the scientific buyer journey.
Track and analyze campaign performance metrics including engagement rates, click-through rates (CTR), and channel growth to inform continuous optimization.
Work with Marketing Programs to analyze performance and optimize future engagement.
Design on-brand digital assets such as social graphics, email visuals, and campaign creative using tools such as Canva or Adobe.
Create original content, including graphics and "science-forward" copy that balances technical accuracy with a playful personality.
Create and edit short-form video content using tools such as CapCut, Descript, or Final Cut Pro to support social media and digital campaigns.
Ensure that all social content reflects the Plasmidsaurus brand (warm, playful, science-forward, and community-driven) while remaining technically accurate for scientific audiences.