Digital Marketing Specialist - Search & AI

All Energy Solar-posted 3 months ago

$55,000 - $65,000/Yr

Full-time • Mid Level

Hybrid • Saint Paul, MN

101-250 employees

Specialty Trade Contractors

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All Energy Solar is seeking a Digital Marketing Specialist - Search & AI to join our team. In this role, you'll help drive high-quality traffic and conversions through paid and organic search campaigns, with a strong emphasis on Google Ads. You'll work closely with internal teams and external partners to align strategy, create compelling content, ensure accurate targeting, and track performance to optimize results. If you're data-driven, detail-oriented, and passionate about using digital marketing to support brand and business growth, this could be the perfect opportunity for you!

Strategize, develop, and execute integrated paid and organic search marketing campaigns to drive lead generation, conversions, and revenue growth.
Conduct comprehensive keyword research, audience targeting, and A/B testing to continuously optimize campaign performance.
Monitor evolving search trends and platform algorithm changes, including the impact of AI in search engines, and adjust strategy to maintain strong search visibility.
Enhance All Energy Solar's visibility and brand reputation within AI-powered platforms such as ChatGPT, Gemini, and Grok.
Track and report key performance indicators (KPIs) including impressions, click-through rates, conversions, and ROI.
Maintain performance dashboards and present data-driven insights to stakeholders across the company.
Analyze market trends, competitive landscapes, and digital performance to inform campaign strategy, budget allocation, and ongoing optimization.
Leverage automation and AI tools for data analysis, bid management, and campaign forecasting.
Collaborate with internal teams to create and refine ad copy, landing pages, and campaign assets that align with brand standards and strategic objectives.
Ensure campaign accuracy and effectiveness by coordinating closely with stakeholders across departments to validate messaging, targeting, and offers.
Stay current on digital marketing innovations, emerging tools, and best practices through continuous professional development.
Other duties and tasks as assigned by management.

3+ years of proven experience in digital marketing, SEM, and SEO or a related field.
Experience in the solar industry or a related sector (energy, home services, construction) (preferred).
Proficient with Google Ads, web analytics (e.g., Google Analytics), and keyword tools.
Proficient in SEO/SEM strategy, platforms, and best practices.
Proficiency in Google Suite/Google Workspace (Slides, Sheets, Calendar, Forms, Docs, Gmail) or related software.
Familiarity with CRM and CMS systems such as HubSpot and WordPress (preferred).
Experience with AI-enhanced SEM tools (preferred).
Successful experience with CRM software and sales analytics tools (preferred).

Experience in the solar industry or a related sector (energy, home services, construction).
Familiarity with CRM and CMS systems such as HubSpot and WordPress.
Experience with AI-enhanced SEM tools.

Full-time exempt salaried position with an expected base annual salary range $55,000 - $65,000.
Hybrid work eligibility after 90+ days of employment/training period completion.
Schedule: Monday - Friday, 8:00 AM - 5:00 PM with flexibility.
PTO accrual per hour will be .03847, up to 80 hours annually (120 hours annually after year 1).
6 paid holidays + 1 floating holiday.
Dental + vision insurance (free for individual).
Health insurance (free individual option).
401K with company match (eligible after 90 days, age 21+).
Discretionary Profit Sharing Bonus based on company performance.
Free employee assistance plan.
Company-provided training and Continuing Education.

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