DIGITAL MARKETING SPECIALIST II
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About The Position
Building Automation Products, Inc (BAPI) is a company that promotes work life balance. BAPI is a family owned business with a global presence. The Digital Marketing Specialist II (two) adds value to BAPI and the Marketing Team by supporting our digital strategy across web, paid media, and content marketing channels. This role requires a strong understanding of digital marketing fundamentals as well as hands-on experience managing websites and working in technology-driven or electronics-related industries. This role must develop and analyze online marketing campaigns across both domestic and international marketing channels, perform ad copywriting and content creation to support culturally competent online marketing campaigns, have advanced knowledge of graphical tools (ex: Adobe CC suite), and create assets and monitor the performance of marketing campaigns and optimize them over time. In addition, this role will provide mentorship as needed, work collaboratively and lead small projects and is expected to show measurable impact on campaign performance or business goals.
