Digital Marketing Specialist/Coordinator

Natera

16h • Remote

About The Position

Natera is a global leader in cell-free DNA (cfDNA) testing, dedicated to helping families and healthcare providers make more informed decisions across reproductive health, oncology, and organ health. The company leverages cutting-edge technology to deliver accurate, actionable insights that improve patient outcomes. Natera is seeking a highly organized and execution-focused Digital Marketing Coordinator to support the planning, execution, and optimization of integrated marketing campaigns. This role involves managing multiple projects, turning data into insights to improve marketing performance, launching new initiatives, and partnering cross-functionally to maximize impact across various channels.

Requirements

• 2–3+ years of experience in a marketing coordinator, campaign management, or marketing operations role
• Strong organizational and project management skills with the ability to manage multiple priorities
• Experience with marketing and analytics platforms such as Google Analytics, marketing automation tools (e.g., Eloqua), CRM systems (e.g., Salesforce), and reporting tools (e.g., Power BI)
• Proficiency in Excel or Google Sheets
• Detail-oriented with strong communication and stakeholder management skills
• Analytical mindset with an interest in using data to improve marketing performance
• Proactive, collaborative, and eager to learn in a fast-paced environment

Nice To Haves

• PMP certification preferred
• Experience managing or supporting video, content, or customer storytelling initiatives a plus

Responsibilities

• Assist in the execution of digital and integrated marketing campaigns across channels (email, web, paid media, social, video, etc.)
• Coordinate campaign timelines, deliverables, and approvals to ensure on-time launches
• Support asset trafficking, QA, and deployment in marketing platforms and tools
• Maintain campaign documentation, briefs, and status updates
• Coordinate with agencies on asset development, revisions, and delivery against campaign requirements.
• Coordinate with digital and media partners to ensure accurate setup and timely activation of all campaign assets.
• Escalate risks and blockers with proposed solutions.
• Own day-to-day coordination of marketing assets, from intake through production, launch and activation.
• Manage timelines, deliverables, and approvals across internal teams and external vendors
• Coordinate across production, internal stakeholders, legal/compliance review, and final approvals
• Ensure digital assets are properly archived, tagged, and distributed for use across marketing channels
• Partner with the marketing team to activate video case studies across campaigns, web, sales enablement, and social
• Compile and maintain campaign and video performance reports using tools such as Google Analytics, CRM platforms, and marketing automation systems
• Track KPIs related to campaign effectiveness, engagement, and video performance
• Support the creation of dashboards and reports (e.g., Power BI) to share insights with stakeholders
• Identify trends, insights, and opportunities to improve campaign and content performance
• Assist in analyzing campaign and content results to inform optimization recommendations
• Support A/B testing, audience segmentation analysis, and channel performance reviews
• Apply learnings from campaign and video performance to future initiatives
• Manage project timelines, task tracking, and dependencies across multiple campaigns and content initiatives
• Coordinate with internal teams (marketing, creative, digital, legal, operations) and external vendors/agencies
• Help ensure marketing workflows, tools, and processes are followed and documented
• Support ad hoc projects and process improvements as the team evolves

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Free testing for Natera employees and their immediate families
• Fertility care benefits
• Pregnancy and baby bonding leave
• 401k benefits
• Commuter benefits
• Generous employee referral program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees