Digital Marketing & Social Media Coordinator

Opelousas General Health System•Opelousas, LA

66d

About The Position

Responsible for planning, creation and execution of digital marketing and advertising (including, but not limited to social media). In addition, the position is responsible for online reputation management across all channels, including hospital locations and individual physician listings. Harnesses the power of content analytics to enhance social media presence and brand awareness.

Requirements

Bachelor's degree in marketing or related field required.
One year of marketing/communication/advertising experience required.
Microsoft Office

Nice To Haves

Experience with one or more of the following: Sprout Social Media Management, Adobe Creative Suite, Canva, Yext, Eventbrite, Google Business and Monday Work Management is preferred, not required.

Responsibilities

Leverages social media and digital advertising spaces to promote health system
Digital targeted ads
Google Business listings and reviews
Social Media content, boosting and ads
Schedules social media content to ensure constant online presence
Creates and maintains strategy and budget for social media
Writes copy for all social content and business listings
Works independently, but collaborates with team to ensure cohesive message
Monitors digital analytics at all times, continuously exploring new avenues for greater engagement
Monitors online brand reputation and responds appropriately to online reviews
Manages all online pages outside of hospital website (ie. Facebook location pages, Google listings, etc.)
Manages all social media channels, keeping content relevant to each channel’s unique audience
Grows followers on social channels
Leverages digital marketing and social media to drive hospital and clinic volume
Assists in coordinating internal and external events
Takes photography and videography, as needed
Special Projects as assigned.