Digital Marketing Senior Specialist

Cox Enterprises-posted 7 days ago

Full-time • Mid Level

Hybrid • Irvine, CA

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The Digital Marketing Senior Specialist plays a critical role in the strategic planning, execution, and optimization of digital media campaigns for Cox Automotive products and managed service clients. This position is responsible for hands-on activation across programmatic platforms, including but not limited to Meta, Google DV360, YouTube, Amazon, and Pinterest DSPs. Successful candidates will demonstrate a strong ability to elevate in-house media buying capabilities through strategic thinking, technical expertise, and collaborative execution. This position is remote/work from home and can be located anywhere within the United States. If near our Irvine, CA or Atlanta, GA offices, the role will be hybrid.

Performing daily campaign management of digital advertising (Meta, Google DV360, YouTube, Amazon, Pinterest) for Cox Automotive related properties and our clients. This includes direct campaign optimizations, creative asset retrieval & creation, platform troubleshooting, budget management, & maintaining campaign performance against target KPI’s (key performance indicators).
Interact daily with internal & external teams including but not limited to media agencies, advertisers, sales, and platform vendors. Workstreams include creative asset management, campaign optimizations, performance reporting, process issues & troubleshooting, etc.
Delivers comprehensive performance reporting and ad hoc analyses for clients, evaluates campaign delivery, and provides strategic insights to leadership.
Represent Cox Automotive Marketing in client meetings, either in-person or remote.
Maintain strong working relationships with the various internal stakeholders including client services, ad product, analytics and operations teams, keeping them appraised of any issues or anomalies that impacts the larger business.
All other duties as assigned.

Bachelor’s degree in related discipline and 4 years’ experience with online media buying, campaign management, & ad trafficking experience using various ad platforms (eg – Meta, Google DV360, YouTube, Amazon, Pinterest). The right candidate could also have a different combination, such as a master’s degree and 2 years’ experience; a Ph.D. and up to 1 year of experience; or 8 years’ experience in a related field.
Demonstrated experience with digital media concepts, metrics (CPMs, CPCs, CPA, ROAS/ROI, VCR), and media types including social, display, and video.
Proficient in working with online creative formats (HTML, Java, rich media) and ad tags, pixel creation, and implementation.
Strong understanding of backend ad server frameworks, algorithms, and 3rd/4th party platforms (DCM, FlashTalking, Innovid), including troubleshooting and quality assurance.
Familiarity with data analytics and measurement partners such as IAS and DoubleVerify.
Proven expertise in media buying, ad trafficking, and bid management environments including programmatic buying.
Experience working with national brands and managing large-scale budgets (minimum $100k/month).
Skilled in presenting campaign data and performance insights to internal account teams and client partners.
Advanced fluency in mathematical concepts relevant to media planning and purchasing.
Effective communicator with strong verbal and written skills across all organizational levels.
Proficient in Microsoft Outlook, Teams, Excel, Word, OneDrive, and PowerPoint.
Excellent project management, organization, customer service, and problem-solving skills.
Proven ability to identify and analyze data trends, communicate results, and adapt quickly to new concepts and procedures.
Comfortable in fast-paced, evolving environments with growing responsibilities.
Strong attention to detail and ability to manage multiple projects under tight deadlines.

A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).

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