Digital Marketing Professional SEO, YouTube Ads, Geo-Targeting, Geo-Fencing
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About The Position
We are seeking a skilled and motivated Digital Marketing Professional with a strong specialization in SEO, YouTube Ads, geo-targeting, and geo-fencing. The ideal candidate will possess a deep understanding of digital marketing strategies and be adept at leveraging these techniques to drive targeted traffic, enhance online visibility, and optimize campaign performance. This position offers both full-time and part-time opportunities, allowing flexibility in work hours while focusing on impactful digital marketing initiatives. In this role, you will be responsible for developing and executing comprehensive SEO strategies aimed at improving organic search rankings and driving traffic to our website. This includes conducting keyword research, performing on-page optimization, and executing technical SEO audits to ensure our website's performance aligns with search engine algorithms. You will monitor and analyze SEO metrics, adjusting strategies based on performance data and industry trends to ensure continuous improvement. Additionally, you will create and manage YouTube advertising campaigns to maximize reach, engagement, and conversions. This involves designing compelling video ad content and utilizing YouTube's targeting options to effectively reach specific audiences. You will analyze campaign performance metrics, optimize ad spend, and report on ROI and KPIs to stakeholders. Your responsibilities will also include implementing and managing geo-targeting strategies to deliver personalized and location-specific marketing messages. You will develop and execute geo-fencing campaigns to engage users based on their physical location and proximity to business locations or events. Tracking and analyzing the effectiveness of these campaigns will be crucial, and you will need to adjust strategies as needed based on your findings. Data analysis and reporting will be a significant part of your role, as you will utilize analytics tools to track and measure the effectiveness of SEO, YouTube Ads, and geo-targeting campaigns. You will prepare and present regular performance reports that include actionable insights and recommendations for improvement. Staying updated with industry trends and advancements will be essential to keep your strategies current and effective. Collaboration with the marketing team will be key to aligning SEO, YouTube Ads, and geo-targeting efforts with broader marketing objectives. You will work closely with content creators, designers, and developers to ensure cohesive and effective campaign execution, contributing to the development of integrated digital marketing strategies that leverage multiple channels.
